LSK iRobot Launches AI Virtual IP Business... "81% of Survey Respondents Expect Industry Innovation"
AI and robotics specialist LSK iRobot is officially launching its virtual IP business, leveraging generative AI and visual intelligence technologies. More than 80% of respondents in a consumer survey indicated that interactive AI virtual IPs would bring innovation across various industries. In response, LSK iRobot plans to expand its business portfolio away from just AI content, reaching into sectors such as manufacturing, logistics, and service robots.
LSK iRobot announced on August 28 that, according to the "AI Virtual IP and Robot Technology Trend Survey" conducted via the mobile survey platform Kratos, 80.8% of respondents said they expect interactive AI virtual IPs to bring significant innovation across all industries.
The field most commonly cited as needing AI-based visual intelligence was "virtual IP," at 44.6%. For services based on virtual IP or AI content, the most important element was "natural AI technology," with 53.4% of respondents choosing this answer.
This indicates that consumers consider natural conversation and interaction powered by AI to be more important than just the appearance of a character or the content itself.
When looking at potential areas for expanded application of generative AI and visual intelligence technologies, "industrial and service robots" received the highest response at 45.1%. This underscores the strong expectation that AI technology, which started in content, will expand into actual industrial sites and service sectors.
In line with these market trends, LSK iRobot is pushing for commercializing generative AI and visual intelligence technologies. The company is preparing to launch the AI virtual IP "Cherina" (real name Kim Chaeni), utilizing the technology of OneTouch AI, an AI-focused subsidiary recently acquired.
Cherina is LSK iRobot's first content project aimed at verifying the practical business potential of their AI technology. Through Cherina, the company plans to apply generative AI and visual intelligence technology to content, thereby accumulating relevant experience and data.
With this foundation, LSK iRobot intends to extend AI applications to manufacturing automation, logistics, and service robots. Their goal is to build a business model that goes beyond content and integrates AI technologies into real-world industries.
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An LSK iRobot representative stated, "The survey revealed strong interest in natural AI technology as well as significant expectations for the expansion of generative AI and visual intelligence into industrial and service robots. Starting with Cherina, we will validate the commercial potential of AI technology and, beyond content, expand AI applications across manufacturing, logistics, and service robotics to secure new growth opportunities."
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