Nongshim to Participate in the World's Largest Game Fair 'Gamescom 2026'

"Shin Ramyun Factory" Concept Experiential Booth Opened

Nongshim announced on the 28th that it will participate in Gamescom 2026, the world's largest game fair, held in Cologne, Germany, until the 30th.

Nongshim has set up an experiential booth in Hall 8 of Gamescom, themed as the "Shin Ramyun Factory." Visitors can become virtual employees of the factory and take part in four hands-on games, including "Pumping Game" and "Topping Ball." Points earned by completing the games can be exchanged at the outdoor booth for items such as Shin Ramyun fans, pouches, and "K-Pop Demon Hunters" collaboration merchandise.

Nongshim announced on the 28th that it will participate in Gamescom 2026, the world's largest game exhibition held in Cologne, Germany, until the 30th. Photo by Nongshim

This year, Nongshim is participating as the exclusive sponsor for “Gamescom Beach,” the outdoor rest area at the exhibition, where the entire space is decorated under the theme “Taste Shin (TASTE SHIN).” At Gamescom Beach, there are areas for sampling Shin Ramyun Tumba, photo zones, and a lounge.

Kim Hyungseok, head of Nongshim Europe, presented to global business executives on the global growth journey of Shin Ramyun over its 40-year history and shared its future vision. He said, “By adding new enjoyment and cultural experiences to Korea’s signature spicy flavor, we aim to make Shin Ramyun—Korea’s soul food—a soul food beloved by people all over the world.”

Nongshim stated that it plans to use this participation in Gamescom as an opportunity to strengthen connections with local European consumers and to expand diverse, experiential B2C marketing targeted at the global Millennials & Gen Z generation.

This content was produced with the assistance of AI translation services.