Lexus Korea Successfully Concludes "2026 Lexus Brand Day"

Lexus Customers Invited to Gocheok Sky Dome

Lexus Korea announced on August 28 that it successfully hosted the "2026 Lexus Brand Day" at the baseball game between the Kiwoom Heroes and Samsung Lions held at Gocheok Sky Dome in Seoul on the 27th.

"Lexus Brand Day" is a sports-linked program based on professional baseball, organized by Lexus Korea as part of its premium lifestyle program for customers known as "LEXUS AMAZING MEMBERS." The event was designed to offer a unique sports experience by inviting Lexus customers to the game, adding a variety of content such as throwing the ceremonial first pitch and batting, as well as ground running, in addition to watching the game.

Lexus Korea held the '2026 Lexus Brand Day' on the 27th at the professional baseball game between the Kiwoom Heroes and Samsung Lions, held at Gocheok Sky Dome in Seoul. Lexus Korea

This event was attended by 30 customers who applied through the "Lexus Lounge" app. The program operated on a paid basis. Participants received official Lexus merchandise and a Kiwoom Heroes catering box, and watched the game from table seats, which started with the ceremonial first pitch and batting, performed by Lexus customers selected through story submissions. After the game, the participants entered the field, stepped on the bases with Kiwoom Heroes players, and enjoyed high-fives together.

In addition, Lexus Korea operated programs that could be enjoyed by not only Lexus customers but also general attendees at the stadium. Individual booths were set up for both Lexus customers and general spectators, offering various interactive events, and the excitement at the venue was heightened with SNS authentication and quiz events between innings.

Furthermore, Lexus Korea has been steadily expanding its customer contact points through professional baseball. Since 2024, it has hosted brand days at Gocheok Sky Dome, and since 2025, the company has been operating a Lexus Sky Lounge reservation service via the "Lexus Lounge" app, making this available for every Kiwoom Heroes home game.

Dae-hwan Kang, Vice President of Lexus Korea, stated, "I am pleased that through Lexus Brand Day, we have been able to create not just an opportunity to watch professional baseball but also to experience and enjoy it together. Going forward, we will continue to provide programs that allow Lexus customers to experience distinct value in various fields, including art, travel, and sports."

Meanwhile, Lexus Korea will continue to connect with customers through golf experiences, as it plans to host the KPGA regular tour "2026 Lexus Masters"—with a total prize money of 1 billion won—from October 29 to November 1.

This content was produced with the assistance of AI translation services.