E-Mart's '5K Price' Sells 40 Million Units in One Year

First Anniversary Event

E-Mart announced on August 28 that it will be holding discount and giveaway events until September 2 to celebrate the first anniversary of its ultra-low-priced private brand, '5K Price.'

5K Price is a unified private brand of E-Mart and E-Mart Everyday, first introduced in August last year. As its name implies, product prices are set at KRW 5,000 or less, and the brand mainly offers small-sized and small-quantity products targeting one- to two-person households.

E-Mart 5K Price 1st Anniversary. E-Mart

During the event period, customers who purchase more than KRW 20,000 worth of any 5K Price products will receive 3,000 e-money points. Additionally, those who spend over KRW 10,000 can enter a draw via the E-Mart app for a chance to win an Emarticon worth up to KRW 50,000.

To mark the first anniversary, new products are also being launched. 'Corn Milk Roll (35g)' and 'Sparkling Water Plain/Lemon (500ml)' will each be sold for KRW 480, 'Domestic Soybean Silken Tofu (350g)' for KRW 980, and 'Beef Ramen (110g×4 packs)' for KRW 1,980.

Since its launch, about 400 types of 5K Price products have sold a cumulative 40 million units at E-Mart and E-Mart Everyday. 'Delicious Tofu (400g)' and 'Delicious Bean Sprouts (400g)' have each sold over 3 million units, while 'Natural Mineral Water (2L×6 packs)' and '3 Cup Milk (750ml)' have each sold 2.5 million and 1.7 million units, respectively.

E-Mart explained that the basis for its price competitiveness is its ability to realize economies of scale by consolidating purchasing volumes with E-Mart Everyday and lowering costs by discovering domestic and international manufacturers.

Hwang Unki, Head of Merchandising at E-Mart, stated, "5K Price has received a great response from customers in just one year by offering essential products at affordable prices, based on E-Mart's product planning and purchasing capabilities," adding, "We will continuously strengthen our product competitiveness to help stabilize grocery prices in ways customers can truly feel."

This content was produced with the assistance of AI translation services.