"Beyond Transportation: 'Miracle Cruise' Connecting Busan and Osaka Draws Attention on the International Design Stage"

Winner of the K-Design Award 2026

Follows Success at Asia Design Prize

Fanstar Group's Miracle Cruise has garnered attention this year as a brand offering new experiences in cruise travel, having received two international design awards.

Miracle Cruise recently won the "K-Design Award 2026." This marks its second international design award this year, following the "Asia Design Prize 2026" received in February.

Miracle Cruise was designed so that the cruise is not just a means of transportation, but the journey itself becomes one seamless experience. What sets the brand apart is its integrated approach, connecting the entire process customers encounter – from booking and boarding to onboard content and experiences even after the trip – into a single continuous flow.

In this round of awards, Miracle Cruise was highly evaluated for concretizing this brand philosophy through its narrative, design system, and service guidelines, as well as for its comprehensive approach that goes beyond visual design to encompass the overall customer experience.

A representative from Fanstar Group stated, "Miracle Cruise proposes a new cruise experience where the journey begins the moment you step on board – not just a route linking Busan and Osaka." The representative added, "We will continue to enhance differentiated onboard content and services to create unique travel value exclusive to Miracle Cruise."

The K-Design Award, which began in 2012, is an international design competition that recognizes innovative, creative, and high-quality designs across various categories including industrial, spatial, and communication design.

Cruise brand of Panstar Group, 'Miracle Cruise'.

This content was produced with the assistance of AI translation services.