Toomics Chat Triples Coin Consumption with Zero Marketing Spend... Monetizing Webtoon IP through AI Characters

Global webtoon platform Toomics Global is accelerating its interactive content business by combining webtoon original intellectual property (IP) with artificial intelligence (AI). The company has been recognized for discovering a new revenue model, as key user and payment metrics have risen rapidly, despite launching the service exclusively to existing users without any external marketing.

Toomics Global, a subsidiary of the Toomics Group and 70% owned by Suseong Webtoon, announced that it has simultaneously launched its webtoon IP-based AI character chat service, "Toomics Chat," in eight languages: English, German, French, Spanish, Italian, Portuguese, Chinese, and Thai.

Released at the end of July, Toomics Chat saw its weekly coin consumption triple within four weeks of launch, reaching an all-time high compared to the first week. Even after the debut week, for the following four weeks, weekly coin consumption held steady at around 2.8 times the first week's average. Participation metrics, including the return rate of chat users and the number of chats per user, also rose during this period.

The company is paying particular attention to the simultaneous increases in both usage and payments among existing Toomics Global users, especially given that no external marketing campaigns were conducted.

Toomics Chat allows users to form relationships by having real-time conversations with webtoon characters. Rather than only enjoying the stories, users can engage in everyday dialogue or experience a variety of interactions based on the webtoon's original universe.

The service is designed to encourage ongoing participation by enabling users to acquire new, previously unreleased character images as they continue their conversations—offering concepts that were not present in the original works.

Toomics Chat distinguishes itself through a structure where the user's immersion directly translates into payments. While traditional subscription-based webtoon services impose a cap on user spending, the AI character chat model enables further interactions and transactions as users continue their conversations.

According to the company, this structure broadens both the timeline and scope for monetizing existing webtoon IP by fostering relationships between popular characters and users.

Toomics Global especially emphasizes its ability to use its existing user base and IP from its webtoon platform to generate new revenue streams without significantly increasing marketing expenses to acquire new customers.

Looking ahead, Toomics Global plans to continually expand Toomics Chat content based on popular webtoon IP. In addition to offering the service in eight languages, preparations are underway for a Japanese version to launch in October and a Korean version by the end of the year.

The company aims to leverage its accumulated knowledge of users from different countries and its localization expertise, gained by operating a global multilingual webtoon service, to further expand its AI content business.

The company plans to evolve webtoons from being simply content to consume, into interactive forms where users can directly engage with characters. By combining its proprietary IP with AI technology to provide various experiences—such as character conversations and image acquisition—the company aims to boost the utilization of webtoon IP.

A Toomics Global representative stated, "Webtoons are no longer just content to watch—they are evolving into immersive experiences where users can form relationships with characters. By utilizing our AI technology, which vividly captures each character's personality, speech, and appearance, along with our localization capabilities fostered through multilingual webtoon operations, we aim to offer users a new level of entertainment experience."

This content was produced with the assistance of AI translation services.