Debut of "Tower Fireworks" on Wonhyo Bridge
Record 5,000 Personnel Deployed for Safety
Fireworks Shows by Three Countries Begin at 8 p.m.

Hanwha announced on August 27 that it will host the "Seoul International Fireworks Festival 2026 with Hanwha" on September 5 at Yeouido Hangang Park in Seoul.

Fireworks by Hanwha Co., Ltd. displayed at the "Seoul World Fireworks Festival 2025 with Hanwha" are decorating the night sky. Hanwha

Fireworks by Hanwha Co., Ltd. displayed at the "Seoul World Fireworks Festival 2025 with Hanwha" are decorating the night sky. Hanwha

View original image

The event will run from 1:00 p.m. to 10:00 p.m., with the fireworks show starting at 8:00 p.m. Unlike last year's festival, which was held at the end of September, this year's event was scheduled earlier to accommodate the timing of the Chuseok holiday period and increased demand from foreign tourists.


The Seoul International Fireworks Festival, a social contribution initiative by Hanwha Group since 2000, attracts over 1 million attendees each year. This year's theme is "Find Your Light." The festival will express the many ways lives shine in "infinite colors," and fireworks will symbolize the inspiration and hope created by these merging lights.


This year, teams from three countries will participate: Korea, the United States, and the United Kingdom.


At 8:00 p.m., the UK team, Pyrotex Fireworx, will kick off the show with the theme "Bloom Again." Their 15-minute display will feature fireworks synchronized to music, including "Soda Pop" from "K-Pop Demon Hunters."


At 8:20 p.m., the U.S. team, Ace Pyro, takes the stage with the theme "Beyond the Darkness," performing a fireworks show set to the powerful composition "O Fortuna" from "Carmina Burana," among others.


Starting at 8:40 p.m., Hanwha will stage the finale for approximately 30 minutes, presenting a fireworks show themed "Puzzle of Light," inspired by Vincent van Gogh's famous work "Starry Night." There will also be a display set to singer Lee Sora's "The Wind is Blowing."


This year's festival will introduce a new "Tower Fireworks" show utilizing Wonhyo Bridge, along with enhanced "Bridge Display" patterns. The "Decalcomania" display will feature symmetrical fireworks launched from both sides of the Han River centered around Wonhyo Bridge. Character fireworks spelling out "Seoul," "Hanwha," and the official sponsor "Netflix" (presented as "Netflix Korea") will also be showcased.


In cooperation with the Seoul Metropolitan Government and the Seoul Tourism Organization, Hanwha will provide a variety of viewing areas and participatory events stretching from Nodeul Island to Yeouido Hangang Park. Starting at 1:00 p.m., promotional booths operated by Hanwha Life Insurance, Hanwha Asset Management, Hanwha Life Esports (HLE), and Hanwha Financial Plus will open in Yeouido Hangang Park's event plaza.


A variety of programs will be available for foreign tourists as well. Hanwha plans to launch global tourism packages to allow visitors to experience both the festival and Seoul's culture and arts, linking local cultural and arts events with "Pompidou Center Hanwha."


This year, safety management personnel will be deployed on the largest scale ever. A total of around 5,000 safety and order personnel, including 1,200 Hanwha employee volunteers, will be on site.


"Orange Safety," a system that measures real-time crowd density in partnership with telecommunications providers, will be used. The event will also utilize KT's 5G network slicing technology to reliably transmit CCTV footage from the event site and enable real-time monitoring of conditions on the ground.


Integrated situation rooms will be operated in cooperation with the Seoul Metropolitan Government, the Seoul Fire & Disaster Headquarters, and the Seoul Metropolitan Police Agency. In addition, 94 temporary restrooms and waste collection facilities will be installed.


After the event, 1,200 members of the Hanwha volunteer group will organize cleanup campaigns in the Yeouido and Ichon areas of Hangang Park. The "10-Minute Slow Down" campaign will also encourage spectators to participate in the cleanup. Collected recyclables will be processed through the Korea Environment Corporation's waste management system, "Allbaro System."



The festival will be broadcast live via Hanwha's official YouTube channel, "Hanwha TV." For those in nearby areas who can see the fireworks but may have trouble hearing the music, the real-time synchronized music can be accessed through the "Orange Play" smart application.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing