Seontae Kim, Formerly "Chungju Man," Promotes Inje... 600,000 Views in Just Four Days
Introduces Local Cuisine, Rafting, and Regional Policies
on a Channel with 1.65 Million Subscribers
The promotional video for Inje-gun, Gangwon Province, produced in collaboration with YouTube creator Seontae Kim—popularly known as "Chungju Man"—has drawn public attention, amassing 600,000 views just four days after its release.
Screenshot of Seontae Kim Inje promotional video. Screen capture from Seontae Kim channel.
View original imageThe "Inje Promotional" video, released on August 21 on Seontae Kim's personal YouTube channel, which has 1.65 million subscribers, broke away from traditional local government promotion methods. Instead, it introduced Inje’s tourism resources and local policies through Kim’s trademark wit and candid perspective.
Visiting the Inje County Office, Kim had spirited conversations with the county’s PR team staff and introduced items such as the locally branded "Inje Shinnam" T-shirt, which features regional slang. On-site, he participated in the Hometown Love Donation Campaign, promoting the polling gift dried pollack, and explained the Inje Chae-Wa Dream Card— the local currency that offers a 15% discount—framing it with humor grounded in everyday life.
He also sampled some of Inje’s signature foods, including buckwheat noodles and tofu hot pot, visited the Wontong Traditional Market, and stopped by the Senior Club’s red bean shaved ice shop. He experienced rafting at Naerincheon River, using the occasion to spotlight local businesses and tourism attractions. At the end of the video, he promoted the “Inje Autumn Flower Festival” held in Yongdae-ri, Buk-myeon, recommending a visit to Inje during the autumn season.
The video has garnered thousands of comments, such as "It’s refreshing how stiff government PR was made enjoyable" and "I want to go rafting and explore great restaurants in Inje."
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Chae Jinseok, head of planning and budgeting for Inje-gun, stated, "We pursued this collaboration to break away from the traditional administrative PR framework and create content that all generations can laugh at and enjoy, leaving a memorable impression of Inje." He added, "Going forward, we plan to expand our promotional strategies by leveraging a variety of online platforms and content to effectively showcase Inje’s new charms."
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