Percus Establishes Three Growth Pillars with Printer Solutions, K-Beauty, and Optoelectronics...Reorganizes Business Portfolio

KOSDAQ-listed PERCUS is expanding its business areas into printer solutions, K-beauty, and optoelectronics, leveraging the technical expertise it has built up in its existing printer and light-emitting diode (LED) businesses. The company's strategy is to secure a foundation for mid- to long-term growth by increasing the profitability of its existing businesses while nurturing new, high-growth sectors.

On the 27th, PERCUS announced that it had completed the reorganization of its business portfolio, focusing on three main growth drivers: printer solutions, a K-beauty platform, and an optoelectronics platform.

First, the printer business will shift from its current assembly-focused model to a solutions-based business. The plan is to enhance profitability by entering high value-added markets such as industrial printers and specialized construction materials.

The LED business will also expand its application areas. Leveraging its accumulated light source technology, PERCUS plans to diversify into high-growth sectors such as beauty devices and opto-semiconductors, fostering K-beauty and optoelectronics as new pillars of growth.

The K-beauty business will target the global market, centered around its subsidiary Allock. Over the past eight years, Allock has developed medical devices and home devices utilizing LED technology, establishing its related technological capabilities. In June, it launched 'SkinMax,' a product combining beauty devices and cosmetics.

SkinMax is a beauty device that uses artificial intelligence (AI) to automatically select and activate the optimal care functions—such as electroporation (EP), microcurrent, and LED treatments—depending on the cosmetics being used. The strategy is to not only sell the device, but also to offer consumable cosmetics like serums, thereby building a business model that generates recurring revenue.

Simultaneously expanding its domestic distribution network and entering overseas markets including the United States and Japan, PERCUS plans to grow its global K-beauty business with SkinMax at its center.

The optoelectronics platform will be driven by Elphoton, a semiconductor design and manufacturing company. PERCUS is set to complete the acquisition of a 58.5% stake in Elphoton in early September and designate it as a subsidiary.

Established in 2023, Elphoton is developing optoelectronics and opto-semiconductor solutions, focusing on UVC-LEDs, micro LEDs, and optical sensors. PERCUS's vision is to combine its existing LED business capabilities with Elphoton's technology to build a value chain spanning semiconductor chips, packages, modules, and finished products.

Through this, the company aims to expand the scope of its existing LED technology and secure new business opportunities in the opto-semiconductor sector.

A PERCUS representative stated, "We are expanding our business into high-growth potential areas by leveraging the technology and business expertise accumulated in the printer and LED sectors," adding, "We will establish a foundation for sustainable growth by strengthening competitiveness in high value-added printer solutions, K-beauty, and optoelectronics as our new growth engines."

This content was produced with the assistance of AI translation services.