"Chuseok Gift Trends Favored by Millennials and Gen Z: Hyundai Department Store Expands Trendy Lifestyle Sets"
Lifestyle Gift Sets More Than Doubled
Trendy Offerings Enhanced for Millennial and Gen Z Employees
From Massagers and Mechanical Keyboards to Diffusers and Unique Toothpaste
Hyundai Department Store is significantly expanding its selection of lifestyle gift sets for this year's Chuseok holiday. This move is in response to a growing demand for trendy holiday gifts that reflect the age range and preferences of executives and employees, particularly among corporate clients.
On August 27, Hyundai Department Store announced that it will introduce 119 types of lifestyle gift sets for this Chuseok, more than double the number offered last year. The gift sets will be available for pre-order until September 3, with official sales beginning on September 4.
This expansion is aimed at meeting the changing gift needs of corporate customers. As the proportion of Millennial and Gen Z employees in companies increases, so does the demand for gifts that feature both practicality and the latest trends, in addition to traditional items such as premium Korean beef or fruit.
To target younger customers, Hyundai Department Store has curated a variety of products focused on health management, digital gadgets, and home décor. Notable items include the Pulio Calf Massager (139,000 won), Epomaker Mechanical Keyboard (169,000 won), HBYH Watch (99,000 won), Clouman Towel Set (85,000 won), and Hotel Dawson Diffuser (56,000 won).
The store has also strengthened its selection of everyday items by incorporating stylish designs and playful elements. Representative products include the Breon Pop Toothbrush & Toothpaste Set with pop art design (67,000 won), Toosty Four-Piece Set featuring unique flavors such as mint chocolate and lemon sorbet (48,000 won), and the Cath Kidston Body Care Set with a British vintage aesthetic (40,000 won).
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Jeon Kyubum, head of The Hyundai Gift Team at Hyundai Department Store, commented, "More corporate clients are seeking differentiated holiday gifts that take both generation and individual preference into account. We will continue to discover new lifestyle products that reflect the evolving demand for gifts."
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