Apple to Unveil New Products on September 9... Debut of First Foldable Phone 'The Time to Shine'

First Foldable iPhone, iPhone 18 Pro and Pro Max to Be Unveiled

Passport-Style Foldable iPhone Expected to Start at $2,000

New Apple Watch Series and Home Devices Also Announced

Apple is set to hold its largest new product launch event of the year on September 9 (local time) next month, where the company will unveil its first foldable iPhone.

Invitation to Apple’s New Product Event on the 9th of Next Month. Apple.

In an announcement on August 27, Apple stated that it would host its new product event at its headquarters in Cupertino, California, on September 9 (local time), which will be 2 a.m. KST on September 10. The slogan for this event is "A Surprise Moment to Shine." The event will be broadcast live online on Apple’s official website.

At this event, Apple plans to introduce its foldable iPhone, entering the foldable phone market as a late mover. The device is expected to feature a passport-style foldable design with a display similar in size to a small iPad—about 5.5 inches when folded and approximately 7.6 inches when unfolded. According to Bloomberg, those who have tested the foldable iPhone cited its convenient size for portability and the high quality and durability of its hinge as key strengths. To minimize the device’s thickness, Apple will reportedly use Touch ID instead of Face ID and will forgo a telephoto camera. The starting price is expected to be $2,000 (about KRW 2.77 million), with higher-capacity models going up to $2,500 (about KRW 3.47 million).

In addition, Apple will unveil its next-generation smartphone models: the iPhone 18 Pro and Pro Max. Notably, the Pro Max model will be equipped with a mechanical aperture, enhancing its camera performance. All three new models will feature the latest A20 Pro chip, manufactured using a 2nm process, significantly improving both performance and power efficiency.

Apple will also reveal the Apple Watch Series 12 and Ultra 4, as well as home devices such as a smart home hub with a display, HomePod mini, Apple TV set-top box, and iPad mini.

However, the launch of the second-generation iPhone Air and the standard iPhone 18 have been postponed to next spring. This is part of a strategy to evenly distribute annual sales by releasing them alongside the entry-level iPhone 18e, new Macs, and iPads.

This will be the first major event under Apple CEO John Turners. As a hardware engineer, CEO Turners played a pivotal role in the development of the foldable iPhone. It is reported that the timing of his appointment was deliberately aligned with the launch of this product.

Apple is also set to announce the official release schedule of its major operating systems, including iOS 27, iPadOS 27, and macOS, alongside its new products.

This content was produced with the assistance of AI translation services.