Everland's "Blood City" 10th Anniversary Teaser Draws Buzz, Surpasses 1 Million Views in 3 Days

AI-Powered Horror Effects Draw Attention
Immersive Horror Autumn Festival Opens September 12

Samsung C&T Resort Division's Everland announced on August 27 that its teaser content "Blood City Zero: The Gate of Hell," released ahead of the 10th anniversary of the iconic autumn horror theme zone "Blood City," has garnered 1 million cumulative views within just three days, generating significant buzz.

The teaser images and videos, unveiled sequentially on August 24 and 25, showcase a full lineup of past zombie characters and feature a multidimensional staging of an ordinary woman transforming into a zombie. Notably, generative artificial intelligence (AI) technology was used in the video production, providing a heightened sense of immersion reminiscent of scenes from a horror movie.

Everland Autumn Horror Theme Zone 'Blood City Zero' Image. Samsung C&T Corporation

Online, anticipation is growing for immersive content that goes beyond simple spectating, allowing visitors to directly enter the setting and storyline and actively participate in the experience.

First introduced in 2017, "Blood City" has redefined the paradigm of autumn festivals in Korea as a flagship horror experience zone that combines expansive outdoor spaces with creative storytelling. Over the years, it has undergone continuous transformation—collaborating with art director Cha Kyung-sun from "Squid Game" in 2022 and 2023, partnering with Netflix on popular intellectual properties in 2024, and reimagining the classic "The Wizard of Oz" as a brutal fairy-tale-style horror last year—transcending genres and boundaries.

Marking its 10th anniversary this year, "Blood City" will leverage a decade’s worth of accumulated expertise to introduce a large-scale immersive horror experience where visitors become the main characters within the storyline. Everland's autumn festival, featuring the "Blood City" horror theme zone, "Walking Safari" exploration on foot, and fall-themed gardens, will officially open on September 12.

An Everland representative stated, "Blood City has evolved into Everland's signature autumn content by experimenting with new stories, spatial setups, and various collaborations every year. For our 10th anniversary, we plan to deliver the ultimate immersive horror experience with content on an entirely different level."

This content was produced with the assistance of AI translation services.