Hyundai Glovis Establishes Integrated Land, Sea, and Air Logistics System with K-Culture Air Forwarding

APR Cosmetics and SM Entertainment Albums Delivered by Air to Europe and North America

Comprehensive Freight Management: Packaging, Customs Clearance, Shipping, and Delivery as a Forwarder

Expanding Contracts for High Value-Added Air Cargo Such as Artworks

Strengthening Air Forwarding with Proprietary Incheon Airport Logistics Center

Hyundai Glovis is establishing an integrated land, sea, and air logistics system by supporting the export of K-culture for beauty and entertainment companies through air forwarding. The company is also expanding its business scope to include the transportation of high value-added consumer goods, such as artworks.

Hyundai Glovis Incheon Airport Logistics Center bird's-eye view. Hyundai Glovis

On August 27, Hyundai Glovis announced that it has recently secured and is currently fulfilling air freight forwarding contracts for APR's cosmetics exported to Los Angeles in the United States, London in the United Kingdom, and Amsterdam in the Netherlands, as well as SM Entertainment's albums exported to Chicago and other cities in the United States.

As a freight forwarder, Hyundai Glovis is responsible for the entire transport process, from packaging and customs clearance to shipment and arrival. In particular, by negotiating with airlines, the company secures optimal flights and transport routes, thereby providing high-efficiency services to its customers. Air freight enables faster delivery and facilitates environmental controls, such as maintaining temperature and humidity.

In the case of cosmetics, packaging must prevent leakage and absorb shocks during transport, and in some cases meet hazardous materials packaging standards (such as the use of safety containers). Additionally, exports are only permitted if the products meet country-specific standards, such as the U.S. Food and Drug Administration (FDA) regulations and the European Union's REACH legislation on chemicals. Hyundai Glovis offers customized services to ensure exports proceed smoothly.

When transporting music albums, the company adheres to strict guidelines that prohibit multi-level stacking of cargo during both inland and air transport, from departure to arrival. Furthermore, for newly released K-pop albums, Hyundai Glovis implements stringent security protocols throughout the entire logistics process to prevent information leaks before the products reach their final destination.

Leveraging its competitiveness in air forwarding, Hyundai Glovis secured transportation contracts for several hundred tons of APR cosmetics exported to North America and Europe, and SM Entertainment albums exported to North America and other regions, in the first half of this year alone. According to Korea Customs Service trade statistics, the total value of cosmetic exports to 58 European countries reached 2.3113 trillion won in the first half of this year, nearly doubling in just two years.

This year, the export value of K-pop albums in the first half increased by 125% compared to the same period last year, reaching a record high of 382.3 billion won. In particular, the United States was the single largest export destination, accounting for 110.1 billion won worth of albums shipped.

With the anticipated growth of the air forwarding market alongside the expansion of global e-commerce, Hyundai Glovis plans to further expand its business in this segment. Most recently, its scope has extended beyond general consumer products to include the transportation of artworks; last month, it shipped the works of British contemporary artist Damien Hirst to London.

Hyundai Glovis intends to further develop its air forwarding business, focusing on representative K-culture beauty and content shipments as well as high value-added consumer goods.

A Hyundai Glovis official stated, "We plan to strengthen our business capabilities further based on our proprietary Incheon International Airport Logistics Center."

This content was produced with the assistance of AI translation services.