Four Home Appliance Categories Eligible, Including Washing Machines and Dryers

Benefits of 100 Won per 1kWh

When Used During Daytime Hours in Spring and Fall

LG Electronics has teamed up with Korea Electric Power Corporation to launch the "Smart Home Appliance Cashback" pilot project, which reimburses electricity fees to users who operate home appliances during specific time periods. The project aims to encourage electricity consumption during times of low demand and high renewable energy generation, thereby helping stabilize the national power supply and fostering a culture of efficient energy use.


On the 26th, LG Electronics announced that it had signed a memorandum of understanding (MOU) with Korea Electric Power Corporation at the KEPCO Art Center in Seocho-gu, Seoul to promote the "Smart Home Appliance Cashback Pilot Project." Customers participating in the project can receive refunds on their electricity bills based on consumption: 100 won per 1kWh, up to a maximum of 300 won per hour, when operating appliances during designated periods. The cashback will be automatically deducted from the following month’s electricity bill through Korea Electric Power Corporation's energy cashback service.

LG Electronics is taking a commemorative photo after signing a memorandum of understanding (MOU) to promote the 'Smart Home Appliance Cashback Pilot Project' with Korea Electric Power Corporation (KEPCO) at the KEPCO Art Center in Yangjae, Seocho-gu, Seoul on the 26th. From the left: Lee Jeongho, Head of Customer Service Innovation at KEPCO; Roh Bumjun, Head of HS AI Home Solution Business Development at LG Electronics; and Jeon Seungsoo, Head of B.IoT Development Group at Samsung Electronics. LG Electronics

LG Electronics is taking a commemorative photo after signing a memorandum of understanding (MOU) to promote the 'Smart Home Appliance Cashback Pilot Project' with Korea Electric Power Corporation (KEPCO) at the KEPCO Art Center in Yangjae, Seocho-gu, Seoul on the 26th. From the left: Lee Jeongho, Head of Customer Service Innovation at KEPCO; Roh Bumjun, Head of HS AI Home Solution Business Development at LG Electronics; and Jeon Seungsoo, Head of B.IoT Development Group at Samsung Electronics. LG Electronics

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The eligible appliances include four product categories: washing machines, dryers, dishwashers, and stylers, as well as all-in-one washer-dryer models such as the WashTower and WashCombo. The designated time frames are midday hours (11:00 AM to 2:00 PM) on weekends and public holidays during the spring (March to May) and fall (September to October), when electricity demand is relatively low and the share of renewable energy, such as solar power, is high. Customers wishing to participate can apply for the Smart Home Appliance Cashback on the KEPCO website, and then link the service through the dedicated page within the 'LG ThinQ' app, LG Electronics’ AI home platform.


Additionally, LG Electronics continues to expand user-friendly energy-saving initiatives, such as the "ThinQ 26-Degree Challenge," which encourages customers to set their air conditioners to the government-recommended temperature of 26 degrees Celsius.



Kyuhyun Jung, Executive Vice President and Head of the HS Platform Business Center in the Home Appliance & Air Solution (HS) Division at LG Electronics, said, "Based on our AI home platform LG ThinQ, we will work together with customers to spread a culture of smart energy usage and introduce a wide range of services that contribute to sustainable energy consumption."


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