Hyundai to Launch 100 New Models by 2030, Targets Global Sales of 5.55 Million Units

Supporting Future Industries Through Core Manufacturing Strength

60% Eco-Friendly Vehicle Sales Target by 2030

IONIQ 5 Robotaxi to Launch in U.S. by End of This Year

Next-Generation, Safer Batteries to Be Installed Starting Next Year<

Hyundai Motor Company plans to launch more than 100 new models in the global market by 2030 and will significantly expand its production capacity. The strategy is to use its core competency in automobile manufacturing to support investments in future industries, such as autonomous driving and physical artificial intelligence (AI).

Hyundai Motor Company Raises Medium- to Long-Term Guidance. Hyundai Motor Company

On August 26, Hyundai Motor held its '2026 CEO Investor Day' at the Conrad Seoul in Yeouido, Seoul, for investors, analysts, and credit rating agency officials. The event included an announcement of the company’s mid- to long-term strategy and financial plan. Key executives present were President and CEO Jose Munoz, AVP Division Head and 42dot CEO Park Minwoo, Executive Vice President for Electrification Energy Solutions Kim Changhwan, and Executive Vice President and Finance Division Head Lee Seungjo.

On this day, Hyundai Motor announced its plan to maintain its long-term business goals, including a global annual sales target of 5.55 million units by 2030 and achieving a 60% share of eco-friendly vehicles (xEV) by 2030. Despite instability in the market environment, such as increased geopolitical threats and intensified competition from Chinese automakers, the company is confident in the competitiveness of its core automaking business. In fact, in the first half of this year, hybrid electric vehicle (HEV) sales reached 363,000 units, an 18% increase year-on-year, and the company posted its highest-ever sales revenue of KRW 95.2 trillion during the same period.

President Munoz stated, "Hyundai Motor’s fundamentals are stronger than ever," adding, "We will launch more models, offer more powertrain choices to customers, and proactively enter new vehicle segments and new markets. Based on strategic partnerships, we aim to develop future high technologies, create new opportunities, and evolve into a physical AI company that manufactures and deploys robots and robotaxis."

Over 100 New Models by 2030...Localized Optimization by Region

An aggressive new model lineup is foundational to the competitiveness of Hyundai Motor’s vehicle business. Starting in the second half of this year, Hyundai will introduce Genesis’ first hybrid model, the GV80 Hybrid, to the Korean and U.S. markets, and launch extended range electric vehicles (EREVs) for both Hyundai and Genesis in the first half of next year. Hyundai’s bestselling model, the Tucson and Tucson Hybrid, which have topped 10 million units in cumulative sales, are also set for release later this year.

Jose Munoz, President of Hyundai Motor Company, is taking a commemorative photo with attendees at Hyundai Motor's press event at the 2026 Beijing International Motor Show held on the 24th (local time) in China. Photo by Hyundai Motor News Agency

By 2030, Hyundai Motor plans to introduce over 100 new vehicle types worldwide, including fully new models, facelifts, and derivative models. These global models will be built on versatile platforms and then expanded with region-specific variants or special editions. Of these new models, at least 18 will debut in completely new segments where Hyundai previously had no presence.

To support this aggressive launch schedule, global production capacity will be increased by 1.27 million units by 2030—comprised of 500,000 units in North America, 320,000 units in India, 200,000 units in Korea, and 250,000 completely knocked down (CKD) units. This approach aims to refine product strategies optimized for demand in each region.

In North America, Hyundai will launch 10 new HEV models by 2030, led by the GV80 Hybrid, and aims for HEVs to account for 50% of its regional sales. Starting in the first half of next year, the Santa Fe EREV will be sold in the U.S. market. The EREV offers an EV-like driving experience for daily use, while a small engine charges the battery when its state of charge is low, alleviating recharging concerns.

In Europe, the company will increase EV sales to 420,000 units by 2030—a nearly fourfold rise compared to last year’s 116,000 EVs sold in the region. The Europe-exclusive EV, Ioniq 3, will officially launch next month. It is the first in the lineup to feature the next-generation infotainment system, Fleos Connect, and offers a driving range of up to 500 kilometers on a single charge.

In India, Hyundai Motor aims to raise the share of sport utility vehicle (SUV) sales to 80% by 2030 with the launch of locally tailored SUVs. By achieving more than 90% localization of parts by 2030, the company seeks to strengthen cost competitiveness and raise the export share to up to 30% over the same period.

Korea, the growth engine of Hyundai’s global expansion, will serve as a hub for manufacturing innovation. The new Ulsan EV plant will implement AI-based quality control and inspections and introduce 108 advanced production technologies, operating as a software-driven factory (SDF). Starting next year, the Ulsan Plant 1, which mass-produced Korea’s first exclusive model “Pony,” and Plant 4, which commenced CKD assembly of Hyundai’s first model “Cortina,” will undergo reconstruction.

In China, Hyundai is pursuing active localization strategies and technical partnerships with local companies to recover performance. Following the release of the Ioniq V in the first half of this year, two new models—a small SUV EV and a compact EV/EREV crossover—will launch next year. The Chinese subsidiary aims to boost sales (including exports beyond China) to 500,000 units by 2030 through its localization strategy.

Robotaxis from Hyundai Motor to Run in the U.S. Starting End of This Year

Hyundai Motor is creating new opportunities in future business areas through strategic collaboration with global technology companies. In the fourth quarter, robotaxis based on the Ioniq 5 and manufactured at the Meta Plant (HMGMA) in Georgia, United States, will be supplied to Waymo. Hyundai will also continue expanding its foundry business in the field of autonomous vehicles.

Motional, the autonomous driving joint venture in which Hyundai Motor holds a stake, plans to commercialize the Ioniq 5 robotaxi by the end of this year, with expansion to Europe and the Asia-Pacific region underway.

Motional Autonomous Vehicle Based on Ioniq 5. Motional

The development of manufacturing AI robotics in collaboration with Boston Dynamics is accelerating toward commercialization. In June of this year, Hyundai opened the Robot Metaplant Application Center (RMAC) in the United States and plans to expand its size tenfold by the end of the year.

At RMAC, manufacturing AI robots are trained and tested in environments identical to real workplaces, with real-world data collection and various verification tests. Hyundai Motor plans to deploy the industrial humanoid robot “Atlas” at the HMGMA from 2028 onward.

First Mass-Produced SDV Model in 2028...Level 2+ Autonomous Driving to be Applied

Hyundai is focusing on building a data flywheel—a virtuous cycle system for continuous software-defined vehicle (SDV) technology advancement. This structure enables the collection of data, analysis, AI/service improvements, and deployment of updates through OTA in an ongoing cycle.

Autonomous driving technology is also following this virtuous cycle, where data is acquired and AI is trained and improved independently. Hyundai is standardizing the sensor framework for its group companies based on the NVIDIA ecosystem, enabling Hyundai Motor, Kia, 42dot, and Motional to pool and utilize their respective data under consistent standards.

A step-by-step commercialization roadmap based on the accumulation of autonomous driving data has also been disclosed. By the end of the year, autonomous driving AI “Atria AI” will be introduced in Gwangju Metropolitan City, South Jeolla Province, to collect real-time data on unexpected situations, which are crucial for advancing autonomous models.

In 2028, strategic collaboration with NVIDIA will see Level 2 Plus autonomous driving applied to the first mass-produced SDV model. Driving data will be continuously captured and analyzed for the advancement of Atria AI, with future updates providing customers an ever-safer driving experience through this feedback loop.

From there, Hyundai will gradually expand the application of Atria AI to mass-produced vehicles with the aim of building a full lineup of autonomous vehicles from Level 2 Plus to Level 4. Once this is implemented across Hyundai Motor Group’s production network of over 7 million vehicles per year, the capacity for AI learning is expected to accelerate, driving rapid improvements in autonomous driving performance.

From 2029, with the anticipated surge in autonomous driving data, the Saemangeum AI data center will come online. This facility will have a capacity of 100 megawatts (MW), able to house over 50,000 graphics processing units (GPUs).

Ultimately, Hyundai Motor Group will organically connect its mass production infrastructure, accumulated data, in-house AI development, and supportive infrastructure to strengthen SDV and autonomous driving capabilities.

Batteries 30% Larger than Before, Installed in Mass-Produced Models

Battery performance and durability have been enhanced through advanced technology.

Recently, Hyundai Motor developed its own battery cells based on years of accumulated design expertise. Compared to previously used high-nickel batteries, the new batteries more than double power output and reduce charging time by 40%, among other industry-leading features. Hyundai will deploy this high-performance battery in the EREV model set for release in the first half of next year. Although battery capacity is reduced to less than 50% that of a typical EV, it achieves equivalent battery performance and driving feel.

Genesis GV90 Neorun. Hyundai Motor Company.

A mass-market EV model to be launched next year will use a cost-efficient mid-nickel NCM (nickel, cobalt, manganese) battery while maintaining optimal driving performance. The energy capacity is approximately 30% greater than that of lithium iron phosphate (LFP) batteries of the same volume.

In terms of durability, the cloud-based battery management system (BMS) will be further developed to increase average battery life by 20% by 2028.

Hyundai has also developed state-of-the-art safety technology, most notably battery thermal runaway prevention (TRP). This technology fundamentally blocks the transfer of high temperature to adjacent cells, and the structure is designed to effectively expel high-temperature gases, taking technical perfection to a new level. Unlike previous methods, which could only delay thermal propagation, this innovation, first applied to the Genesis luxury EV GV90, prevents it altogether.

Operating Profit Margin Target Raised to Over 9% by 2030...All Treasury Shares to Be Retired for Enhanced Shareholder Returns

Even amid challenging operating conditions such as geopolitical crises in the Middle East, intensifying competition from Chinese carmakers, and U.S. tariff impositions, Hyundai Motor will maintain its performance guidance for this year (operating profit margin of 6.3–7.3%). This decision reflects higher profitability driven by increased HEV sales and the impact of new models launching in the second half of the year.

The company has raised its 2030 operating profit margin target to above 9%. This upward revision from the prior 8–9% target takes into account the expanded availability of hybrids across all vehicle segments—from small to midsize to premium—and company-wide cost-reduction initiatives. Overall operating profit is also expected to rise by 11%.

The cost of sales ratio is set to be reduced by 3 percentage points (p) compared to original plans by 2030. Specifically, this includes 1.5p from vehicle lifecycle cost innovation, 1p from material cost reduction, and 0.5p from cost savings through localization.

Shareholder return policies include: total shareholder return (TSR) of 35% or higher, a minimum annual dividend of KRW 10,000, and the retirement of all treasury shares currently held. However, to facilitate clearer communication with the market, the English term for total shareholder return will change from TSR (Total Shareholder Return) to TPR (Total Payout Ratio). The minimum dividend of KRW 10,000 and quarterly dividend policy (KRW 2,500 per quarter) will remain in place to ensure dividend stability.

In accordance with the revised Commercial Act, treasury shares will be retired as a rule. On this day, Hyundai Motor announced it would retire all its treasury shares, except for those held for employee compensation purposes.

This content was produced with the assistance of AI translation services.