Corporate sentiment is showing clear signs of recovery. According to data released by the Bank of Korea on August 26, the August Composite Business Sentiment Index (CBSI) for all industries stood at 99.6, the highest level in three years and eleven months. While this still falls short of the baseline of 100, the revival of previously subdued expectations serves as an encouraging signal. What matters now is ensuring that this improvement in sentiment is translated into actual investments and hiring, which in turn will lead to increased household income and consumption.


However, the warmth of recovery is not spreading sufficiently to households. The Consumer Composite Sentiment Index (CCSI) for August recorded 104.5, remaining above the long-term average, but marked a 2.3 point drop from July (106.8), halting the upward trend that had continued since May. Job opportunity expectations have also declined, which is believed to be the result of sluggish employment in manufacturing and construction coupled with ongoing difficulties for young job seekers. Although it is not appropriate to make simple comparisons between monthly changes in business and consumer sentiment, it is noteworthy that improved corporate expectations are not being fully translated into job creation and purchasing power recovery.


Policy should focus on strengthening this transmission channel. Efforts must be made to reduce delays in licensing and regulatory uncertainties so that companies can execute planned investments on schedule, and to ensure these investments flow into orders for partner firms and new hiring. For small- and medium-sized enterprises and the service industry, it is more effective to support productivity improvements, artificial intelligence (AI) and digital transformation, workforce training, and hiring, rather than merely providing financial aid.


For households, price stability and jobs are paramount. Although consumer sentiment remains above the baseline, people are still burdened by the cost of living and employment prospects have deteriorated again. It is crucial to stabilize essential prices such as food, housing, and energy, and to ensure that sluggish employment in manufacturing and construction does not disproportionately affect youth and vulnerable groups by precisely linking occupational retraining or employment support programs.



For news of improved exports and corporate earnings to be genuinely felt as economic recovery, investment, employment, and real income must ultimately increase. Only when corporate optimism leads to higher household incomes, and in turn to revived consumption and the domestic market, can we truly call it an economic recovery.


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