LUNA to Host "No.1 Concealer" Moving Pop-up in Seongsu and Myeong-dong

Concealer Experience in Seongsu on the 29th and Myeong-dong on the 30th
Purchase Authentication Event Linked with the Ol-Yung Sale

Aekyung Industrial announced on August 26 that its makeup brand "LUNA" will be hosting a "No.1 Concealer" campaign moving pop-up event in Seoul’s Seongsu and Myeong-dong from August 29 to 30.

This pop-up has been designed for visitors to try LUNA's concealer products in person and participate in a variety of events. On the 29th, it will be held at Seongsu AK Valley, and on the 30th, it will take place in front of Exit 7 of Myeong-dong Station.

On site, guests can try out the "Long Lasting Tip Concealer Cover Fit EX" and "Long Lasting Conceal Cushion." In particular, the event is organized to allow customers to directly compare 20 different shades of the flagship concealer and find the color that best matches their skin tone and needs.

Customers who try the products will receive mini versions of an upcoming tint and blusher. Visitors to the pop-up will also get a LUNA tarpaulin bag and balloons. Through a roulette game event, participants have the chance to win various full-sized products, including concealer, cushion, powder pact, and lip gloss.

On the 30th, there will also be a purchase approval event linked to the first day of Olive Young's September Ol-Yung Sale. Customers who purchase LUNA products at Olive Young on that day and authenticate their purchase will be given additional LUNA products.

A LUNA brand manager said, “With this pop-up, consumers can directly experience the wide variety of shades and product quality of our leading concealer,” adding, “We plan to increase touchpoints with customers in major business districts such as Seongsu and Myeong-dong and continue to promote LUNA to more people through exclusive deals tied to the Ol-Yung Sale.”

This content was produced with the assistance of AI translation services.