Samsung Display Supplies OLEDs for Genesis GV90, Delivering Future Mobility Experiences

24.6-Inch Pop-Up Cinematic Display
13.2-Inch Rear-Seat Monitors Supplied

Samsung Display is further solidifying its position in the premium automotive display market by supplying two types of advanced organic light-emitting diode (OLED) panels for Genesis's first flagship full-size electric SUV, the GV90.

According to Samsung Display on August 26, the company has begun mass production and shipment this month of two OLED displays—a 24.6-inch and a 13.2-inch model—supplied for the Genesis GV90.

Samsung Display's 24.6-inch OLED-equipped GV90 Neorun pop-up center OLED cinematic display. Hyundai Motor Group

The most striking technology is the 24.6-inch "variable (pop-up) cinematic display" installed in the center fascia between the driver's and passenger's seats. While driving, the display shows navigation and driving information at a size of 23.6 inches. After the vehicle is stopped, pressing a button lifts the screen 90 mm upward, expanding it into a wide 24.6-inch display—about 1.7 times larger than its original size.

OLED technology, which emits its own light, results in displays that are about 30% thinner and 70% lighter compared to liquid crystal displays (LCDs) that require a backlight behind the screen. Thanks to this structural advantage, engineers were able to efficiently design a complex mechanism for vertically moving the display, even within the limited cabin space of a vehicle.

This cinematic screen features an ultra-wide 24:9 aspect ratio and a high resolution of 3840x1440, as well as full support for DCI-P3—the standard color gamut for digital cinema. Additionally, the use of a 'tandem' structure, where the organic light-emitting layers are stacked in two layers, significantly increases the screen’s brightness (luminance) and lifespan, allowing it to remain vivid even in strong sunlight.

Furthermore, two 13.2-inch (1920x1080 resolution) OLED displays are installed on the rear sides of the front seat headrests for rear-seat passengers. These independent displays enable passengers in the back to enjoy high-definition movies or use the screens for work purposes, such as video conferencing.

Samsung Display's dedicated automotive brand philosophy, DRIVE™, which emphasizes differentiated design, reliability, intelligent safety, exceptional picture quality, and enriched experiences, has been applied to this product.

Lee Juhyung, Head of Small and Medium-Sized Business Division (Executive Vice President) at Samsung Display, commented, "The Samsung OLED used in the GV90 is a symbolic case where premium displays meet luxury mobility to deliver a new kind of experience. Moving forward, we will continue to create new value in luxury mobility by leveraging the strengths of both companies."

This content was produced with the assistance of AI translation services.