"Not a Regretful 300,000 Won Investment" Starbucks Fireworks Festival Prime Seats Sell Out Again in 30 Seconds This Year

Advance Reservation for Seats on the Day of the Seoul International Fireworks Festival

"Additional Beverages and Food Provided Equivalent to Purchase Amount"

Premium seats at the Yeouido Hangang Park Starbucks store for the "2026 Seoul International Fireworks Festival," worth up to 300,000 won, sold out in just 30 seconds after sales began.

Fireworks by Hanwha Co., Ltd. showcased at the "Seoul International Fireworks Festival 2025 with Hanwha". The Asia Business Daily DB

According to industry sources on the 25th, Starbucks Korea launched a special package at 3 p.m. on this day, allowing customers to reserve seats at the Yeouido Hangang Park location—one of the most popular spots for viewing the Seoul International Fireworks Festival—prior to the event.

The packages, for two people each, were divided into "Golden View Zone" and "Silver View Zone" depending on proximity to the entrance, and were sold for 300,000 won and 200,000 won, respectively.

Each package included drinks, food, tumblers, and a variety of goods. Specifically, the 300,000-won Golden View Zone, which offers a front-facing view of the Han River, included Set 1 (Lager + Coffee Set): Star Lager, Americano, two types of tumblers, two sun umbrellas, VIA & Origami coffee, and five types of food.

The 200,000-won Silver View Zone (with some limited sight lines), included Set 1 (Cocktail + Coffee Set): a cocktail (pink grapefruit rum tonic), Americano, two types of tumblers, one sun umbrella, VIA coffee, and four types of food. In addition, Starbucks Korea will provide a special gift onsite to all customers with reserved seats for the event.

The reserved seats are available for up to three and a half hours, from 6:00 p.m. to 9:30 p.m. On the day of the event, the store will be open to the public as usual until 4:30 p.m.

Considering these factors, the actual cost per person for seat rental and premium viewing ranges from approximately 60,000 won to a maximum of 170,000 won for two people. Despite the relatively high price, all 27 packages prepared by Starbucks Korea reportedly sold out within 30 seconds of sales opening.

A Starbucks Korea representative stated, "We decided to implement seat reservations only during fireworks viewing hours to reduce congestion and prioritize the safety of customers and partners visiting the store on the day of the event. We have also put together sets of drinks, food, and merchandise corresponding to the payment amount, as well as additional exclusive gifts, so customers can enjoy the fireworks festival to the fullest."

Meanwhile, the Seoul International Fireworks Festival is scheduled to take place on September 5 from 1:00 p.m. to 10:00 p.m. in the Yeouido Hangang Park area.

This content was produced with the assistance of AI translation services.