Sidiz Reports "T50 2nd Generation Sales Increase for 8 Consecutive Weeks Since Launch"

"Effectiveness of the Process Economy Strategy"

Sidiz announced on the 25th that sales of its office chair "T50 2nd Generation," released on July 6, have been steadily increasing.

According to Sidiz, "T50 2nd Generation" has seen its weekly sales volumes increase by an average of 20% for eight consecutive weeks since its launch. The new color "Mineral Gray" in particular recorded a growth rate of approximately 50% since it was released. Sidiz expects this model to become the fastest among its products to reach 10,000 units sold.

Image of Sediz 'T50 2nd Generation'. Sediz

Sidiz believes that actively incorporating customer feedback during the product development process and making this feedback public contributed to the rise in sales. The company explained that "Process Economy"—a trend in which not only completed products but also planning, development, and even trial-and-error are shared with consumers—is expanding as a consumer trend.

The T50 2nd Generation was completely redesigned based on feedback from 3 million customers accumulated over approximately 20 years of T50 sales. The development process was also made public to consumers. Since its launch, Sidiz has been consistently gathering consumer feedback and using it as a starting point for future product development, continuing this cyclical structure.

A Sidiz representative stated, "Going forward, we plan not only to introduce completed products but also to continue our communication approach by sharing the development process and the considerations behind our products with consumers."

This content was produced with the assistance of AI translation services.