Team Cookie Wins Grand Prize in Software Category at World's Largest PR SABRE Awards... "Demonstrating Global Tech Expertise"

Back-to-Back Wins at Asia-Pacific PR Awards
and the World's Largest PR Ceremony

Consecutive Global Awards for Joint Project with AIM-Intelligence,
a Leader in Korea’s AI Safety

Team Cookie's Lead Taemin Ryu (left) and Vice President Kitae Lim (right) are receiving the Technology Award trophy at the Saber Awards ceremony held on the 18th at the Westin Singapore. (Photo by Team Cookie)

Team Cookie, a tech startup PR consultancy led by CEO Taejun Ryu, has won the Grand Prize in the 'Technology: Software & Services' category at the SABRE Awards, the world’s largest PR awards ceremony. This achievement follows their double win at the Asia-Pacific PR Awards in June, further solidifying their reputation for exceptional tech PR capabilities.

The 2026 Asia-Pacific SABRE Awards, organized by the global PR and marketing media outlet PRovoke Media, is the largest global PR awards ceremony that recognizes outstanding PR firms, projects, and professionals from each region, including Asia-Pacific, North America, Europe, and Africa. This year, more than 2,000 entries were submitted from the Asia-Pacific region. The winners across categories such as brand, reputation, marketing communications, and digital/social media were selected after discussions among over 60 judges, including global company representatives and experts from advertising and PR agencies.

At the SABRE Awards Asia-Pacific ceremony held on August 18 at the Westin Singapore, Team Cookie was announced as the sole winner in the 'Technology: Software & Services' category. Among the five finalists was Notion, a global collaboration tool company. Notably, this award holds special significance as it was earned through a successful PR campaign in partnership with AIM-Intelligence, a leader in AI security solutions.

Previously, Team Cookie also achieved notable milestones at another global PR awards event hosted by the renowned publication Campaign Asia-Pacific—ranked first in the Small Consultancy category in 2024, earned the Silver Award in Public Awareness in 2025, and was named PR Company CEO of the Year. This year, they won two awards in the 'B2B Campaign' and 'Public Awareness Campaign' categories, and with this additional 'Technology' award at the SABRE Awards, they have demonstrated their expertise globally.

These consecutive accomplishments on the global stage are seen as a result of Team Cookie’s keen insight into the ongoing paradigm shifts in the PR industry. Their distinctive approach, which moves beyond traditional one-way promotion and is grounded in a deep understanding of the entire technology ecosystem, has enabled them to effectively communicate the essence of groundbreaking technologies from multiple perspectives.

Founded in 2022 by CEO Taejun Ryu and Vice President Kitae Lim, Team Cookie is a consulting firm specializing in tech startups. With bases in Korea, the United States, and Singapore, they support technology companies throughout the ecosystem, from seed-stage to IPO processes on the Korean exchange and all the way to NASDAQ-listed firms. They collaborate with companies in high-profile sectors such as Physical AI, robotics, neo-cloud, and fabless AI semiconductors, as well as global K-beauty leaders, creator solutions, healthcare, retail commerce platforms, and venture capital.

Tae Min Ryu, lead at Team Cookie, stated, "It is an honor to be recognized at the world’s largest PR awards thanks to the hard work and technical expertise we have accumulated for our tech partners. It is especially meaningful to receive global recognition alongside our partner AIM-Intelligence, a leader in the globally critical field of AI Safety." He added, "We will continue to fulfill our mission of 'elevating the value of innovative companies through storytelling,' doing our utmost to help our partners achieve outstanding results."

This content was produced with the assistance of AI translation services.