Wise Planet Company Reports 131% Surge in Operating Profit for First Half, Strong Performance Ahead of IPO

Wise Planet Company recorded an operating profit of 3 billion won on a consolidated basis for the first half of this year, marking an increase of 131.2% compared to the same period last year.

According to Wise Planet Company on August 25, revenue for the first half rose by 6.8% to 33.2 billion won, while net profit surged by 155.2% to 3.7 billion won. The operating margin also improved from 4.2% in the same period last year to 9.2%, showing simultaneous growth in both scale and profitability.

The company's performance growth was driven by the expansion of its main brands and operational efficiency improvements. The flagship brand, Dr. Piel, generated sales of 21 billion won in the first half, representing an increase of approximately 39% year-on-year, with a contribution margin of 21.6%. Nujam maintained stable sales at 8.8 billion won, while its contribution margin rose from 8.1% to 17.4% year-on-year.

On August 18, Wise Planet Company submitted a revised securities registration statement reflecting its half-year performance. The total number of public offering shares is 1.6 million, with an expected offering price band between 10,000 won and 12,000 won. The lead underwriter is Daishin Securities. The company plans to conduct an institutional investor demand forecast from September 4 to 10, and receive general subscriptions from September 14 to 15.

The company plans to expand the product categories of its existing brands, foster new brands, and pursue overseas market entry. After the listing, it intends to use the funds raised from the public offering to further strengthen the competitiveness of its core brands, broaden its product portfolio, expand global business, and make strategic brand investments.

Jung Kyungmin, CEO of Wise Planet Company, stated, "In the first half, we saw a full-fledged improvement in profitability alongside the growth of our core brands. With our brand management expertise based on data and a D2C approach, we will continue driving the growth of existing brands while expanding new brand and global market initiatives."

This content was produced with the assistance of AI translation services.