'Ottogi Ketchup' Marks 55th Anniversary with IAB Studio Collaboration Goods Released
Release of Goods Including 'Ketchup and Mayonnaise T-shirts'
Ottogi is launching a clothing and merchandise collection in collaboration with IAB STUDIO (hereinafter referred to as IAB Studio) to celebrate the 55th anniversary of the release of 'Ottogi Ketchup'.
Ottogi and IAB Studio announced on August 25, 2026, that they will introduce their second collaborative collection, following the 50th anniversary mayonnaise collection launched in 2022. The new collection reinterprets the heritage of 'Ottogi Ketchup,' beloved for 55 years, through IAB Studio's unique style.
The collaboration features a total of five items: ▲Ketchup T-shirt (White), ▲Mayonnaise T-shirt, ▲Ketchup Zip-Up Hoodie, ▲Ketchup Signature Sweatshirt, and ▲Ketchup Pouch. By focusing on everyday wearable clothing and practical goods, Ottogi is extending the brand image of its ketchup into the fashion and lifestyle arenas.
The collaborative products can be purchased exclusively through a lottery after applying in advance at Ottogi's official online store, 'Ottogi Mall'. The application period runs from August 25 to August 30, 2026. The first-round winners will be announced on August 31, and the second-round winners will be announced on September 2.
Hot Picks Today
![[Exclusive] "Are We Supporting Chinese Families Too?"... National Pension Handouts Extend to Overseas Parents and Children of Foreigners](https://cwcontent.asiae.co.kr/asiaresize/93/2026082710182594858_1787793505.jpg)
[Exclusive] "Are We Supporting Chinese Families Too?"... National Pension Handouts Extend to Overseas Parents and Children of Foreigners
- "Banks Roll Out 'High-Interest Specials' Offering Up to 7-13% a Year: 'Why Not Choose Savings Over Stocks?'"
- President Lee Meets Local Government Heads: "No Future for South Korea if Metropolitan Crisis and Regional Extinction Remain Unresolved" (Comprehensive)
- "Prices Plunged by 40%": After Buying from Korea, Japan Faces Crisis Over Surplus Rice
- Having This Habit in the Office... Your Keyboard Gets Dirtier Than a Toilet Seat
In addition, the 'Roly Poly Cube' in Gangnam-gu, Seoul, will be hosting an exhibition where visitors can experience the collaboration's clothing and lookbook in person, allowing them to enjoy the vibe of the new collection firsthand. Separate exclusive products have also been prepared for Ottogi employees, consisting of two items: ▲Ketchup T-shirt (Red) and ▲Ketchup Pique T-shirt.
© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.
