Samsung Electronics Unveils Integrated Gaming Ecosystem Connecting PC, Console, and Mobile at Gamescom 2026

Full Package Showcase: Monitors, TVs, Mobile Devices, and SSDs
New "Odyssey" Products and PC Bang-Themed Booth

On August 26 (local time), Samsung Electronics will participate in "Gamescom 2026," the world's largest global gaming exhibition, opening at Koelnmesse in Cologne, Germany. The company will unveil its expansive integrated gaming ecosystem, encompassing PC, console, and mobile gaming.

Samsung Electronics is setting up a large exhibition space covering 1,090 square meters, where it will showcase a full package of gaming devices—from gaming monitors and TVs to mobile devices, high-performance storage (SSD), and headsets—under the slogan "#PlaySamsung." The exhibition hall is divided into four dedicated zones—Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone—tailored to the characteristics and environments of each product, allowing visitors to directly experience a variety of gaming settings.

A Samsung Electronics model is introducing the Samsung booth at Gamescom 2026 held in Cologne, Germany. Samsung Electronics

In the "Odyssey Zone," Samsung is unveiling its leading-edge monitor lineup, including the world’s first 6K gaming monitor “Odyssey G8,” as well as the “Odyssey OLED G8” supporting 4K resolution at up to 240Hz refresh rate, and the “Odyssey 3D,” which delivers a stereoscopic experience without the need for glasses. Visitors can enjoy hit titles including Activision's "Call of Duty®: Modern Warfare 4," Pearl Abyss’s "Crimson Desert," and "Cyberpunk 2077," with Samsung’s "HDR10+ Gaming" technology that precisely reproduces contrast and color.

The "Galaxy Zone" presents a high-performance mobile gaming environment, featuring the "Galaxy Z Fold8 Ultra" and "Galaxy S26 Ultra," equipped with the "Snapdragon 8 Elite 5th Gen for Galaxy" processor. In particular, the new "Neural Frame Fusion" technology—applied for the first time—uses artificial intelligence (AI) to generate pixels and frames in real time, improving power efficiency for graphics processing, enabling stable operation of high-spec games over long periods.

In the "Gaming Hub Zone," visitors can experience playing cloud games on TV (OLED S95H) or mobile devices without a dedicated console or downloads, while the "T1 Zone" recreates a real competition environment for the world-class esports team T1.

Additionally, targeting global visitors interested in Korean culture (K-Culture), Samsung has designed the entire booth with a Korean "PC bang" (internet cafe) concept. Visitors can complete missions to win popular Korean snacks and participate in a photo event with T1 players such as Lee Sang-hyeok (known as "Faker") via the glasses-free 3D display "Spatial Signage," making it feel as if they are with the players in person. From August 27, the world final of the "#PlayGalaxy Cup," a global PUBG Mobile tournament, will take place over four days, along with an unveiling event for the 2027 Odyssey monitor lineup.

Choi Seung-eun, Executive Vice President and Head of Global Marketing at Samsung Electronics, stated, "Samsung Electronics has built a comprehensive stack that covers every device and service essential for gaming, from mobile, monitors and TVs to SSDs and headsets. With our gaming ecosystem, we will continue to deliver high-quality devices and services, so that users can enjoy a personalized gaming experience anytime, anywhere."

This content was produced with the assistance of AI translation services.