“2026 Jungang-dong Chimaek Festival”
to Be Held on August 28-29

The festival will offer a midsummer night experience featuring not only chicken and beer, but also local foods, performances, and hands-on programs.


The city of Iksan announced on August 24 that it will host the "2026 Jungang-dong Chimaek Festival" featuring local small businesses and homegrown enterprises at Jungang-dong Chicken Road from August 28 to 29.

Beat the Late Summer Heat in Iksan with Chimaek and Live Performances View original image

This event is designed to promote Iksan’s image as a "city synonymous with chicken" and to inject new vitality into the declining downtown commercial district. The festival will focus on creating spaces where citizens and tourists can gather, eat, and enjoy themselves around Chicken Road and the Culture & Arts Street.


The festival will include leading local brands such as Harim, Dasarang, and SevenBrau, as well as businesses located along Chicken Road, small business owners from the Culture & Arts Street, local chicken restaurants, and food trucks. There will be a total of 20 food booths at the festival. Visitors can enjoy chicken, a variety of side dishes, and beer, while family-friendly activities such as experience-based workshops and flea markets will also be available.


To add to the summer night atmosphere, the opening ceremony will take place at 7 p.m. on August 28, followed by a performance from Kim Sungsoo of the group Cool. On August 29, singer Kim Hyunjung is scheduled to perform. The festival will also feature various other stage events, including an EDM party, during its run.


Jungang-dong has been working to revitalize the commercial district by blending local food with cultural content, especially around Chicken Road and the Culture & Arts Street. This festival is also not designed for the benefit of specific businesses but will instead operate as a collaborative event involving local restaurants and small business owners, connecting visitors to the entire downtown commercial area.



Kim Jonghwa, head of the Iksan City Small Business Division, said, "With the Jungang-dong Chimaek Festival, we aim to promote both Iksan's food culture and the charms of the downtown area, making it a festival that supports local small businesses. We will also prioritize safety management so that citizens and tourists can enjoy the festival with peace of mind."


This content was produced with the assistance of AI translation services.

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