450,000 Visitors in a Decade: Han Kang's "The Vegetarian" Tops Yes24's Offline Bookstore Sales Over 10 Years

453,158 Visitors Over 10 Years; Top-Selling Author Is Keigo Higashino

Most Dedicated Reader Visited for 1,463 Days; 'Midnight Reading Club' Set for September

Yes24, which started as an online bookstore, is marking its 10th anniversary since entering the offline bookstore market. Over the past 10 years, a total of 453,158 members have visited its locations nationwide, and the best-selling book was Han Kang's "The Vegetarian." The most dedicated reader visited the store for an impressive total of 1,463 days.

Yes24 Offline Bookstore 10th Anniversary Key Records. Over the past 10 years, the number of members visiting the stores was 453,158, and the cumulative visit days of the most frequent visitor totaled 1,463 days. The best-selling book was Han Kang's The Vegetarian, and the best-selling adult book author based on sales volume was Keigo Higashino. Yes24

On August 24, Yes24 announced that it will release usage and sales statistics for its offline stores collected over the past decade and will run a commemorative reading program. Yes24 entered the offline bookstore market in August 2016, starting with its Mokdong branch, and currently operates six stores nationwide, including two new-book bookstores and four used-book stores.

Over the last 10 years, the number of members who visited Yes24's offline bookstores totaled 453,158. Among them, the member with the highest attendance visited the store on 1,463 days, which translates to more than four years.

In terms of sales records, Han Kang and Keigo Higashino stood out. From 2016 to this year, the best-selling book at the offline stores was Han Kang's "The Vegetarian." Yes24 attributed the sustained interest in the novel to Han Kang winning the Man Booker International Prize in 2016 and the Nobel Prize in Literature in 2024.

Based on adult book sales, the best-selling author was Japanese novelist Keigo Higashino. At the Mokdong store, which is celebrating its 10th anniversary, his "The Miracles of the Namiya General Store" was the best-selling used book over the past decade.

To commemorate the anniversary, Yes24 will also host a reading program that takes place after store hours. As part of the annual reading campaign "2026 Reading Run," a "Midnight Reading Club" will be held in September. Participants will be able to freely read books late into the night according to themes set by each location, such as world literature or mystery and detective genres.

The reading club will start at Mokdong on September 2, followed by Daegu Banwoldang on September 4, Busan Suyeong F1963 on September 7, and Cheongju NC on September 8. A total of 60 participants will be recruited, 15 for each session, and attendees will be chosen by drawing lots from among the applicants.

Each store will also have special discounts and online events. At Mokdong, customers who spend more than 30,000 won will receive a 24% discount on used books, and customers who spend more than 100,000 won will be given a 10,000-won YES gift certificate on a first-come, first-served basis. At the other five locations, a 10% discount will be offered on new books for purchases over 30,000 won. Online, until September 18, users who participate in the 10th-anniversary quiz and leave congratulatory comments will be entered into a draw, with 1,000 winners receiving store-exclusive gift certificates for offline bookstores.

Wonbeom Kim, Head of Yes24's Store Operations Team, stated, "We will continue our efforts to deliver the joy of reading together by offering programs and benefits unique to each location."

This content was produced with the assistance of AI translation services.