Coway Targets Corporate Clients... Expanding Customized B2B Services

Tailored Support from Product Proposal to Installation and After-Sales Service

Expanding into the Five-Star Hotel Market... B2B Business Growth

Coway is expanding its efforts to target the rapidly growing B2B (business-to-business) market. The company is differentiating itself by offering a comprehensive approach that covers everything from tailored product proposals for each client company to after-sales management, aiming to strengthen its engagement with corporate customers.

According to industry sources on August 25, demand for environmental home appliances such as water purifiers and air purifiers is increasingly spreading to corporate clients, making the B2B market an emerging growth sector for the rental industry. As the market expands and the requirements of corporate clients become more diverse, the ability to support everything from tailored proposals to on-site operations—based on each client's unique characteristics—has become increasingly important, beyond the simple supply of products.

In response to these market changes, Coway plans to leverage its 30 years of accumulated care service expertise to expand B2B services tailored to the usage environments of each company.

Coway's massage chair and air purifier installed. Coway

The core of Coway's B2B competitiveness is its client-specific proposals. Taking into account the fact that each company has different usage environments, Coway suggests products—such as water purifiers, air purifiers, and bidets—suitable for the space and operating conditions of each customer.

The company also operates dedicated B2B installation teams, with hotels being a representative installation case. Coway recommends the optimal product selections and installation methods considering room layout, existing interior design, and guest convenience, while specialized teams handle the installation. After installation, Coway offers ongoing support such as inspections, hygiene management, and filter replacements via a dedicated service organization for corporate clients and a nationwide service network.

This B2B competitiveness has translated into contract awards. Last year, Coway supplied approximately 9,200 units—including water purifiers, air purifiers, and bidets—to NongHyup branches nationwide and about 5,700 units to affiliates of CJ Group. In the first half of this year, Coway further expanded its B2B business by securing a contract to provide around 2,200 units to Megastudy.

Coway supplies products to Korea's leading five-star hotels, including Conrad Seoul, Grand Hyatt Seoul, Paradise Hotel Busan, and Banyan Tree Club & Spa Seoul. The company installed water purifiers in all guest rooms at Ventimo Hotel, the first such installation at a hotel in the Jeju region, and also provided water purifiers and air purifiers for all guest rooms at Jeju Shinhwa World.

This content was produced with the assistance of AI translation services.