Hankook Tire Extends Partnership with Borussia Dortmund, Continuing 17-Year Relationship

Supplying Special Tires for the Team Bus

Hankook Tire & Technology announced on the 24th that it will extend its official partnership with the prestigious German Bundesliga professional football club, Borussia Dortmund, for another two years.

Hankook Tire & Technology announced on the 24th that it will extend its official partnership with the prestigious German Bundesliga professional soccer club Borussia Dortmund for two years. Hankook Tire tires are installed on the Borussia Dortmund team bus. Hankook Tire

The two companies have built a relationship of trust over 17 years since 2009. With this contract extension, Hankook Tire will continue its long-term partnership as a "Champion Partner." The company expects to further strengthen the global integrated "Hankook" brand's competitiveness in Germany, the hub of the European automotive industry, while expanding touchpoints with global consumers through sports marketing.

During the partnership period, a variety of advertising and marketing activities will be carried out both inside and outside Borussia Dortmund’s home stadium. Large LED boards and electronic displays at the home stadium will continuously showcase the Hankook brand, and various fan engagement programs will take place.

The team's bus is equipped with Hankook's premium "Smart Touring AL22" tires for medium- and long-distance intercity and express buses on the front and rear axles, respectively, and with the "Smart Touring DL22" premium drive axle tire for long-distance and regional transport. The "Hankook" lettering is applied to the sidewalls to emphasize brand identity, aiming to demonstrate its quality competitiveness to football fans around the world.

Meanwhile, Hankook Tire is also maintaining partnerships on the global sports stage, including with Borussia Dortmund, the "UEFA Europa League," the "UEFA Europa Conference League," the world-renowned football awards ceremony "Ballon d'Or," the U.S. simulation golf competition "Tomorrow Golf League," and Saudi club Al Ain FC.

This content was produced with the assistance of AI translation services.