'Terra with Tomato Flavor' Becomes a Hit... Terra Sparkling Sells Out Entire Production Volume

HiteJinro Launches 1.5 Million Cans on August 4
'Terra Sparkling Tomato' in High Demand

HiteJinro's fruit-flavored sparkling alcoholic beverage, 'Terra Sparkling,' released for the summer season, has sold out its entire production volume just 20 days after launch.

HiteJinro announced on August 24 that all 1.5 million cans of Terra Sparkling produced (based on factory shipments) have been completely sold out. Terra Sparkling, which was launched on August 4, is inspired by the strong real carbonation of Terra, and is a product that combines the freshness of fruit juice with a Spanish white wine base.

In a dedicated application used by convenience store customers to check stock availability, Terra Sparkling ranked first in search volume. At some major supermarkets, its sales volume during the same period (accumulated for the 1st and 2nd weeks of August) was three times higher than other domestic RTD (ready-to-drink) products.

In particular, the 'Terra Sparkling Tomato' variant had the fastest stock depletion rate, with the entire limited quantity initially planned completely sold out. As a result, some convenience stores and major supermarkets have reported a shortage, leading to continued inquiries about restocking.

In response, HiteJinro has decided to promptly produce additional quantities and plans to supply them sequentially, providing a rapid response following the full shipment of initial stock.

Under the 'Terra Universe' lineup, HiteJinro continues to expand its offerings, starting with 100% real-carbonated Terra, followed by the low-calorie 'Terra Light,' the entirely non-alcoholic 'Terra Zero,' the ultra-chilled 'Terra Slushy Saeng' at minus 7 degrees Celsius, and now the fruit-based carbonated alcoholic beverage, Terra Sparkling.

This content was produced with the assistance of AI translation services.