Hyundai Motor Company and Kia Hold First Hackathon to Expand Pleos-Based App Ecosystem

"Promoting a Software-Centered Organizational Culture"

Hyundai Motor Company and Kia announced on the 24th that they have successfully concluded the in-house hackathon "24H Code Race," which was held to activate the open app ecosystem "App Market" based on the next-generation infotainment system "Pleos Connect" and to promote the spread of a software-centered organizational culture.

Hyundai Motor Company and Kia announced on the 24th that they have successfully concluded the in-house hackathon "24H Code Race," held to activate the open app ecosystem "App Market" based on the next-generation infotainment system "PleoS Connect." Hyundai Motor Company

This event, held at Pangyo Tech One from the 20th to the 21st, was the first vehicle app development competition program organized by Hyundai Motor Company and Kia. During the 24-hour event, participants developed vehicle-specific apps and implemented them as prototypes ready for real demonstrations. A one-minute service introduction short-form video was also produced, showcasing app demonstrations, the development process, and core values.

Hyundai Motor Company and Kia selected 25 teams from over 220 app ideas received in July. More than 100 employees participated, including both engineering and non-engineering staff, presenting a variety of app services such as safety, healthcare, and entertainment.

Entries were evaluated based on four criteria: originality, customer value, marketability, and completeness; a single Grand Prize team and three Excellence Award teams were selected. The Grand Prize went to "Tail Sync," developed by the "Think Lab" team. This is an interactive audio story service for vehicles, which aligns the real-time driving data of the car with children's responses, completing a story just as the destination is reached. It received high marks for its customer value and originality.

The Excellence Awards went to: the "Baby Sweet Sleep Drive" by the "JaeuGO, AppaGO" team; "Majung" by the "WayU" team; and "Axit" by the "Memora" team.

Hyundai Motor Company and Kia plan to review ways to commercialize the award-winning entries, including their future application in vehicles. Park Minwoo, Head of AVP Division at Hyundai Motor Company and Kia, said, "We could see the creative ideas and spirit of challenge of our employees, grounded in on-site experience and expertise," adding, "This will serve as the starting point for innovative app services and the expansion of the Pleos ecosystem to enhance customer experience."

This content was produced with the assistance of AI translation services.