'Sell-Out Legend' Reunites... Eight Seconds Launches Second Collaboration with MINJUKIM

Huh Yunjin of LE SSERAFIM Selected as FW Brand Model

Samsung C&T Fashion Division's casual brand Eight Seconds announced on the 24th that it will launch its second collaboration collection with the global designer brand MINJUKIM, and has selected LE SSERAFIM member Huh Yunjin as its brand model for the 2026 Fall/Winter (FW) season.

Led by designer Kim Minju, MINJUKIM is a brand known for its originality, combining artistic creativity, fairytale-like imagination, and craftsmanship. In their first collaboration last September, Eight Seconds and MINJUKIM saw major items such as a neck-ruffle cardigan, a long dress with frilled hems, and a cropped jacket with a voluminous hem all sell out.

2026 FW 8SECONDS X Minjoo Kim Collaboration Collection Photoshoot. Samsung C&T Fashion Division

The theme of this fall's second collection is ‘Bouquet of Heart.’ The collection aims to express beauty by merging the emotions of Eight Seconds and MINJUKIM, featuring MINJUKIM’s signature ethereal designs and delicate details. Ribbons, frills, flower embroidery, as well as materials like tulle and lace are extensively used. A unique heart clover motif print, specially developed for this collaboration, has been applied to various products.

The collection includes a satin collar jumper, faux leather blouson, cropped jacket and skirt set, ruffle cardigan, shirred ribbon blouse, tulle dress, capri pants, as well as accessories such as beaded hairpins and ribbon bags.

Meanwhile, Eight Seconds has selected Huh Yunjin of LE SSERAFIM as its brand model for the 2026 FW season. Starting with the campaign photoshoot for the MINJUKIM collaboration, the brand plans to showcase a variety of FW stylings with her. Eight Seconds explained that Huh Yunjin’s sense of style and her confident image align perfectly with the K-fashion identity the brand aims for.

Songyi Lee, Head of Women’s Wear at Eight Seconds in Samsung C&T Fashion Division, said, "The MINJUKIM collaboration collection, which received an enthusiastic response last year, is back this year with an even richer lineup," adding, "As a trendy casual brand, Eight Seconds will continue to propose fresh and sophisticated K-fashion styles through a variety of collaborations."

This content was produced with the assistance of AI translation services.