Hyundai Mobis Holds Indigenous Freshwater Fish Fry Release Event to Promote Biodiversity Conservation

As a result of Hyundai Mobis consistently carrying out biodiversity conservation activities near its Jincheon plant in Chungbuk, the surrounding natural ecosystem has been experiencing positive changes. The company has released Miho Minssok fish—which is both a natural monument and an indigenous freshwater species—into the Miho River area, helping to ensure a stable habitat. In addition, endangered protected species such as the yellow-throated marten are being observed in Mir Forest, which was created nearby.

On August 24, Hyundai Mobis announced that, over the past weekend, it invited about 100 employees and their families who volunteered to participate in a Miho Minssok fish fry release event.

Hyundai Mobis employees and their families releasing juvenile Mipo loach, a natural monument, into the Miho River area in Jincheon-gun, Chungbuk. Hyundai Mobis

This event, now in its third year, saw Hyundai Mobis release over 4,000 artificially bred Miho Minssok fish, with authorization from the Cultural Heritage Administration and in cooperation with a specialized institution. The cumulative number has surpassed 10,000 fish. The Miho Minssok fish, a member of the loach family, is a rare species designated as a natural monument in 2005 due to its recognized ecological significance and cultural value.

Hyundai Mobis established its 'Biodiversity Protection Policy' in 2023 and has been leading restoration efforts for the Miho Minssok fish and habitat creation in collaboration with Jincheon-gun, the Han River Social Cooperative, and the Korea Freshwater Fish Conservation Association, among others, to preserve the ecosystem near its business sites. Even after releasing the fish, the company has continued to carry out surveys to monitor their activities and assess the habitat environment.

Since 2012, Hyundai Mobis has created Mir Forest, covering a total area of 108 hectares (approximately 330,000 pyeong) around the Miho River, which it later donated to Jincheon-gun. In addition to its Miho Minssok fish restoration project, Hyundai Mobis has been inviting ecosystem experts in six fields—including plants, birds, and mammals—to conduct ongoing joint environmental surveys, data collection, and educational activities with local residents.

Furthermore, Hyundai Mobis transparently shares the current status of its biodiversity conservation activities with stakeholders near its business sites, solidifying cooperative relationships through regular consultative bodies with local governments and civic groups. The company also supports the operation of Jincheon-gun's environmental education center and implements diverse ecological programs for community residents, receiving an enthusiastic response.

This year, Hyundai Mobis operated the fish release event as an orienteering activity, allowing participants to experience the event together with their children and foster a deeper understanding of the Miho River area's ecosystem. Orienteering refers to an experiential activity in which participants explore a given natural environment while navigating toward set destinations.

Employee families who took part in the program observed the local habitat across six designated areas, enhanced their understanding of the area's ecological food chain, and formed a shared appreciation for the value of biodiversity conservation promoted by Hyundai Mobis.

This content was produced with the assistance of AI translation services.