Ministry of Culture Unveils 7 Winning Entries in 'Our Neighborhood Project' BI Contest

The Ministry of Culture, Sports and Tourism announced on August 24 the seven winning entries of the brand image (BI) contest for the “This Is What Comes to Our Neighborhood, This Is What Our Neighborhood Has (Our Neighborhood Project)” initiative.

The “Our Neighborhood Project” aims to expand high-quality performances and exhibitions, which have been concentrated in the Seoul metropolitan area, to various regions, while discovering local cultural assets so that residents can enjoy them together. The Ministry organized the BI contest from June 15 to July 24 to create the “Our Neighborhood Project” together with the public.

A total of 118 entries were submitted to the contest. On July 31, the Ministry selected 10 finalists through expert evaluation and held an online public vote from August 3 to 13. Reflecting the results of the vote, in which 2,937 people participated, the winning seven entries were chosen.

'Uri Dongne Ige One, Uri Dongne Ige Inne' Brand Image (BI) Contest Grand Prize Winner. Ministry of Culture, Sports and Tourism

The grand prize was awarded to the work of Mr. Yoo Gwang, who received the highest number of votes at 1,797. In his “This Is What Comes” design, the anticipation and excitement of excellent culture and arts arriving in a neighborhood are represented with an arrow symbol, using sky blue and yellow as accent colors to express vitality and excitement. The “This Is What Is Here” design depicts the joy of newly discovering local cultural assets through a magnifying glass symbol and uses green and yellow to express growth and the delight of discovery.

The excellence awards went to the works of Mr. Heo Min and Mr. Kim Yongjin. Mr. Heo’s design expresses the joy of a harmonious community with a ribbon-shaped border and illustrates residents exploring neighborhood pleasures with a telescope, earning 1,228 votes. Mr. Kim’s work unifies the motifs of “This Is What Comes” and “This Is What Is Here” into a single form, depicting “Our Neighborhood” as a friendly connecting path between communities; it received 1,133 votes.

Four encouragement awards were given out. These went to: Ms. Son Miyoung’s work (886 votes), which combines symbols and text representing exhibition and performance venues in a simple manner; Mr. Kim Hyungsoo’s work (844 votes), which expresses the ongoing steps of culture along alleyways with a continuous font; Ms. Choi Jihyun’s work (788 votes), which uses circus tents and wheels to depict a mobile cultural platform; and Mr. Choi Changmin’s work (660 votes), which features a megaphone motif to announce performances and exhibitions in the neighborhood.

The Ministry will grant the Minister’s Award and 3 million won in prize money to the grand prize winner, 1 million won each to the excellence award winners, and 500,000 won each to the encouragement awardees.

Based on the winning entries, the Ministry plans to finalize the official BI for the “Our Neighborhood Project” and produce usage guidelines, which will be distributed in September to local governments as well as national, public, and private cultural and arts institutions.

This content was produced with the assistance of AI translation services.