Government to Use Citizen-Created "Melodies" in Policy Promotion Videos

Winners Announced for “Citizen’s Melody: Jingle Contest”

The government will use melodies created directly by citizens in its policy promotion videos.

On the 23rd, the Public Communication Office at the Ministry of Culture, Sports and Tourism announced the 38 final winners of the “Citizen’s Melody: Jingle Contest.” A jingle refers to a brief sound or melody designed to make a brand or message memorable and easily recalled by listeners.

To mark the first anniversary of the launch of the “Sovereign Government of the People,” the government held the jingle contest from June 4 to June 30. Citizens from a wide range of age groups, from teens to people in their 70s, participated in the contest, submitting a total of 1,454 entries.

The Public Communication Office organized a panel of judges composed of advertising music experts and digital communication professionals from various government ministries, conducting two rounds of expert review. The judging committee evaluated each entry comprehensively based on creativity, relevance, popularity, and overall completion, ultimately selecting 38 winning jingles. Among these, the top 8 were finalized as candidates for the public vote.

A total of 9,923 people participated in the public vote, which took place from the 3rd to the 19th. The final rankings for Grand Prize (1 song), Excellence Prizes (2 songs), and Merit Prizes (5 songs) were determined by combining 70% of the expert review score and 30% of the public voting results. The Grand Prize winner will be awarded 5 million won, each Excellence Prize winner will receive 2 million won, each Merit Prize winner will be given 500,000 won, and each of the 30 Honorable Mention recipients will get 30,000 won, bringing the total prize money to 12.4 million won.

The Grand Prize went to “The Country Where the People Are the Owners,” composed by Kim Jeongmin. The entry was highly praised for its balanced blend of traditional musical elements such as gayageum, haegeum, samulnori, and pansori, along with piano and string instruments, achieving a high degree of completion.

Going forward, the Ministry of Culture, Sports and Tourism plans to incorporate professionally arranged versions of the winning entries into policy promotion video content produced by each government ministry, in order to continuously highlight the value of citizen sovereignty.

Lee Jungeun, Director of Digital Communications at the Public Communication Office, expressed gratitude to all citizens who participated in the contest and the public vote, saying, “We will actively utilize these jingles across all government ministries to help our policy promotion videos reach and resonate more closely with the public.”

This content was produced with the assistance of AI translation services.