CEO Appointments Underway at Over 10 Daegu-Funded Institutions... Mayor Choo Kyungho and Senior Officials Launch Integrity Pledge Relay
The Daegu city government announced on August 23 that Mayor Choo Kyungho and senior officials would release a "Pledge for Integrity Relay" Shorts video on the YouTube channel "Daegu TV," in which participants promise and practice integrity tasks they have set for themselves.
Starting with Choo Kyungho, Mayor of Daegu, senior public officials such as the Deputy Mayor for Administrative Affairs and policy chief will participate in succession.
This relay is not limited to declarations or slogans of integrity—it was organized to have institution heads and senior officials directly examine aspects of organizational culture that need improvement, set specific action items, and drive positive changes within the organization.
The main action items focus on areas where senior officials can lead by example within organizational culture and work processes, such as improving unnecessary formalities and outdated practices, minimizing face-to-face reporting, promoting respect and consideration for staff, expanding communication with employees, and preventing workplace abuse of power.
The video was produced in a Shorts format, moving away from the conventional, uniform integrity pledges, and instead featuring high-level officials and staff participating together. Staff reenact these action items in realistic scenarios, making it easy and natural for viewers to understand situations they may encounter in the workplace. Elements of humor are included to help the integrity message resonate more deeply.
At the end of the video, participants reaffirm their commitment to integrity by shouting together, "Integrity for Daegu! Toward a better tomorrow."
Choo Kyungho, Mayor of Daegu, said, "I will minimize unnecessary formalities and become a mayor who listens directly to the voices of staff and citizens. While making ceremonies simpler, I will add more communication and consideration, and drive our work more smartly."
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Both inside and outside city hall, there is analysis that the ongoing appointment process of CEOs and executives at about 10 affiliated institutions—including the current Daegu Vice Mayor for Economic Affairs, Daegu Technopark, and EXCO—is not unrelated to Mayor Choo Kyungho and senior staff’s integrity relay initiative.
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