"Ikkkukjjang" Comes to Busan... Character Summer Journey at Shinsegae Centum City

Ikmyeongi, Kkaekkukyi, and Oljaengyi Open Popup Store

Characters who have traveled from Seoul to Busan have appeared at Shinsegae Centum City.

On August 23, Shinsegae Centum City announced that it will be operating the "Ikkkukjjang's Summer Journey" popup store, themed around the popular characters "Ikmyeongi," "Kkaekkukyi," and "Oljaengyi," at the basement level 1 popup event space in Centum City Mall through September 10.

This popup store is designed under the concept that Ikmyeongi, Kkaekkukyi, and Oljaengyi have traveled from Seoul to Busan. Timed for the end of the summer vacation period, it allows students and young customers to meet the characters in person and enjoy related content.

Shinsegae Centum City Ikggukjjaeng Popup Store.

Ikmyeongi, Kkaekkukyi, and Oljaengyi are characters created by the artist Labu. With their charming and unique art style, they have built a fan base mainly among teens and people in their twenties, meeting fans through character merchandise and offline popup events.

The popup store offers approximately 150 types of character merchandise, including plush keyrings, tumblers, hats, and pouches. Merchandise featuring Busan as a backdrop is also available. The "Ikmyeongi Jagalchi Plush" is inspired by Busan's Jagalchi Market and captures the popup's concept of characters traveling from Seoul to Busan.

On August 29, Labu, the artist, will hold a signing event at the popup store, meeting fans in person. The event will be open to the first 40 visitors on a first-come, first-served basis.

A Shinsegae Department Store representative said, "We planned this event around the fun concept of Ikmyeongi, Kkaekkukyi, and Oljaengyi friends taking a trip from Seoul to Busan. We invite you to an enjoyable summer journey with special merchandise, a wide variety of goods, exclusive purchase benefits only in Busan, and even a signing event with artist Labu."

This content was produced with the assistance of AI translation services.