Jeju Samdasoo Forms Partnership with Korea e-Sports Association to Support National e-Sports Team

Supporting the National Team as the Exclusive Official Partner in Bottled Water

On August 22, Jeju Special Self-Governing Province Development Corporation, which produces and sells Jeju Samdasoo, and the Korea e-Sports Association announced their official partnership to support the Korean e-sports national team and expand engagement with fans.

Kim Youngman, President of the Korea Esports Association (second from the left), and Ko Hun, Acting Head of Marketing at Jeju Development Corporation (third from the left), along with other officials are posing for a commemorative photo at the official sponsorship agreement signing ceremony held on the 21st at the Korea Esports Association in Mapo-gu, Seoul. Provided by Jeju Development Corporation.

The two organizations held an official sponsorship agreement signing ceremony on this date at the Korea e-Sports Association in Mapo-gu, Seoul. Officials from both sides shared their plans to support the national team participating in the "2026 Aichi·Nagoya Asian Games" and discussed future directions for cooperation.

Through this agreement, Jeju Samdasoo will serve as the exclusive official partner of the national team in the bottled water category. The partnership will run until December 31 this year and aims to help athletes preparing for the 2026 Aichi·Nagoya Asian Games focus on their training and competitions.

Jeju Development Corporation will provide Jeju Samdasoo for key events, including the official call-ups, training camps, team departure ceremonies, and the main Asian Games tournament. In addition, the company plans to carry out both online and offline marketing activities in collaboration with the national team. In particular, the company will produce content utilizing the "Team Korea of Esports" intellectual property (IP), spreading it through digital channels in various forms such as short-form videos to broaden contact points with e-sports fans.

Kang Seong-hoon, Acting President of Jeju Development Corporation, said, "We sincerely support the e-sports national team athletes to perform at their best with Jeju Samdasoo, and we ask for your anticipation as we show a new side of Jeju Samdasoo through multifaceted cooperation with the Korea e-Sports Association."

This content was produced with the assistance of AI translation services.