TBH Global Finalizes First Lineup for New Brand "Time Out"

Fashion specialist company TBH Global announced on August 21 that it has finalized the product categories for its new brand "Time Out" as clothing, accessories, beauty, and lifestyle.

Time Out is a fashion and lifestyle brand developed by TBH Global, which secured the license for the global city media "Time Out." Starting this November, the company plans to launch the first lineup featuring three categories—clothing, accessories, and beauty—and will strengthen cross-category sales.

The core clothing lineup will be structured into the "Apparel Collection" and the "Drop Collection." The Apparel Collection consists of basic items suited for urban life, maintaining a unified tone and manner. The Drop Collection visually showcases the brand's content assets by translating the covers, campaigns, and editorial archives of Time Out magazine into graphics on the products. The plan is to expand the Drop Collection into categories such as accessories going forward.

The Time Out Shop will have a pilot launch within this year, with the full collection officially launching next year. In November, "Shop Time Out" will open, featuring graphic T-shirts and caps themed after six major Time Out cities, as well as collaboratively developed trunks, bags, packing cubes, and body care items.

In February next year, the brand will officially launch the full collection, including a clothing range that embodies the brand’s standard for "city travel casual." Global cross-border e-commerce operations will be strengthened through integration with the official Time Out website. In Korea, TBH Global plans to expand its offline distribution through pop-up stores.

A TBH Global representative stated, "Time Out will be the first brand to define and prove what 'city travel casual' is, in a market where there is currently no clear leader."

This content was produced with the assistance of AI translation services.