Hanwha Finance Unifies Brand as 'PLUS'... Debuts at Yeouido Fireworks Festival in September

To Be Unveiled at the Festival on September 4-5
Finance, Lifestyle, and Health
Delivering a Differentiated Customer Experience

Hanwha Finance’s five affiliated companies (Life Insurance, General Insurance, Investment & Securities, Life Financial Services, and Asset Management) announced on August 21 that they will streamline and integrate their main brands under the “PLUS” banner, and will unveil a new brand program at the “Seoul International Fireworks Festival with Hanwha” to be held in Yeouido, Seoul on September 5.

This year, a variety of pre-event festivities will also take place on September 4, the day before the official fireworks festival.

PLUS is Hanwha Finance's newly established shared brand, designed to support diverse growth and achievement within the canvas of customers’ lives. Together with field expert “PLUS Coaches,” the company aims to design optimal solutions tailored to customers’ needs for life, delivering them as real products and services, and ultimately substantiating customer growth through measurable data.

This program marks the first large-scale offline event since the brand overhaul. It is designed to let customers directly experience the direction and aspirations that PLUS embodies, beyond simply hosting another event.

Hanwha Finance's PLUS is launching with three categories—Finance, Culture (lifestyle), and Longevity (health)—to provide a differentiated customer experience during the fireworks festival season.

Customers interested in finance can apply for the PLUS Coach Talk through the PLUS Instagram channel. On the day of the fireworks festival, September 5, a special session will be held at the 63 Building in Yeouido, where experts will share investment insights. Keynote speakers include Park Dongho from ParkgomHeeTV, a popular YouTuber focused on wealth management, and Lee Seonyeob, CEO of AFW Partners. After the presentations, attendees can view the fireworks from the Han River “PLUS Zone.”

There will also be events for those interested in film and the arts. Customers can apply for the PLUS MOVIE & ART Class event via the “PLUS Tribe” application for a chance to be selected by lottery. Participants will join the three MCs of the LIFEPLUS TV YouTube channel—Ahn Hyunmo, Gwedo, Lee Dongjin—and other film and art experts. With topics including “film criticism and appreciation” and “cubism,” the La Fle Weekly live broadcast will be recorded at the Auditorium inside the Hanwha Pompidou Center in Yeouido, Seoul. This event will take place on September 4, the day before the fireworks festival, and visitors can also enjoy special pre-festival programs at the outdoor Arudolf Garden in front of the 63 Building.

Health-related activities will also be held. By applying through the PLUS RUN Instagram channel, 100 participants in their 20s and 30s with a passion for running will be selected to join the “RUN PLUS RAVE” event. On September 4, participants will run a 5km course in Yeouido Hangang Park, followed by a networking session at the terrace of the 63 Building annex.

For those hoping for premium views of the fireworks show, Hanwha Finance advises that customers can apply for exclusive tickets through both online and offline PLUS brand programs. By picking their areas of personal interest on the official PLUS website and sharing them on social networking services (SNS), customers are entered into a lottery to win 800 festival tickets (2 per person), buffet meal vouchers at the 63 Building, and exhibition tickets to the Hanwha Pompidou Center and more.

On the day of the festival, those who take photos at the PLUS Ground booth with PLUS ambassador “Suri” and upload them to SNS will receive special commemorative goods. In addition, on-site event participation in front of the Hanwha Life Insurance Signature Fireworks Lounge by the wrestling stadium in Hangang Park will provide chances to receive fireworks viewing tickets.

A Hanwha Finance representative said, “If life is a canvas, PLUS empowers customers to add new possibilities and expand it in three dimensions, serving as a partner in their growth. Moving forward, each financial affiliate will leverage the unique products and services of PLUS to help customers achieve tangible growth and accomplishments.”

This content was produced with the assistance of AI translation services.