"You Can't Get One Even If You Want"... 38,000 Won Keycap Limited to One Per Person Sells Out in an Hour

2,000 Second Restock Units Sell Out on August 20
Limited Weekend In-Store Sales on a First-Come, First-Served Basis

The “Guksae Keycap Keyring” by “Muitz,” the cultural product line of the National Museum, sold out in just one hour.

Muitz 'Guksae Keycap Keyring'. Screenshot from Muitz website

According to the National Museum Cultural Foundation, as soon as the second round of online sales for the “Guksae Keycap Keyring Set” began at 2:30 p.m. on August 20, the website saw a surge in buyers with more than 1,500 people waiting in the online queue. After maintaining the waiting status, all 2,000 sets prepared for sale were sold out by around 3:30 p.m.

The “Guksae Keycap Keyring” is a winning entry from the “2026 Muitz Contest” and is a product that recreates the National Treasure state seals “Jegojibo” and “Danjong Restoration Golden Seal” using metal and resin. It can be used either as a keycap for an actual keyboard or as a clicker-style keyring.

Following its first online launch, the first restock held on the 6th also sold out. The Foundation plans to continue limited weekend sales of the “Guksae Keycap Keyring Set” on a first-come, first-served basis at Product Store 1 inside the National Museum of Korea in Yongsan-gu, Seoul. The price is 38,000 won, and purchases are limited to one set per person.

A Foundation representative stated, “As interest in our cultural heritage has grown, people seem to prefer items with many traditional elements in their design. Also, many appreciate its convenience and that it is easy to carry without being too burdensome.”

The official goods store “Muitz” of the National Museum of Korea is a cultural product brand that produces goods using collections from the National Museum of Korea and affiliated regional museums. The name combines “museum” and “goods.” It has consistently introduced items that reinterpret exhibited relics and traditional values with a modern touch, leading to a series of sold-out releases.

In fact, according to the National Museum Cultural Foundation, annual sales of the museum’s “Muitz” line reached 41.337 billion won in 2025—about 1.9 times higher than the previous year’s 21.284 billion won—showing rapid growth. Once limited to mere souvenirs, museum goods have now become essential shopping attractions for Millennials & Gen Z and foreign tourists.

Recently, thanks to the popularity of the Netflix animated film “K-Pop Demon Hunters,” the “Magpie and Tiger Badge” also went viral, briefly causing the website to crash. Approximately 90,000 “Magpie and Tiger Badges” have reportedly been sold so far. In addition, the “Intoxicated Scholar Color-Changing Cup Set,” which changes color on the surface when cold drinks are poured, sold 60,000 units, generating sales of 1.5 billion won. Towels with patterns from royal robes and brooches inspired by Silla golden crowns are also gaining attention.

This content was produced with the assistance of AI translation services.