"You Can't Get One Even If You Want"... 38,000 Won Keycap Limited to One Per Person Sells Out in an Hour

2,000 Second Restock Units Sell Out on August 20
Limited Weekend In-Store Sales on a First-Come, First-Served Basis

The 'Guksae Keycap Keyring' from the National Museum's cultural product brand 'Muitz' sold out in just one hour.

Muitz 'Guksae Keycap Keyring'. Screenshot from Muitz website

According to the National Museum Foundation, at 2:30 p.m. on August 20, as soon as the second online sale of the ‘Guksae Keycap Keyring Set’ began, a rush of customers pushed the online waiting queue to over 1,500 people. After the prolonged waiting period, by around 3:30 p.m., all 2,000 units prepared for this round were sold out.

The ‘Guksae Keycap Keyring’ is a product selected from the ‘2026 Muitz Competition’. It faithfully recreates the national treasure seal ‘Jegojibo’ and the ‘Danjong Restoration Honorary Seal’ using metal and resin materials. This item can be used as a keycap for a real keyboard or as a clicker-type keyring.

Following the initial online sale, the first restock on August 6 also sold out. The foundation plans to continue weekend in-person sales of a limited number of ‘Guksae Keycap Keyring Sets’ on a first-come, first-served basis at Product Store 1 inside the National Museum of Korea in Yongsan-gu, Seoul. The price is 38,000 won, and each person can purchase only one set.

A foundation representative stated, “As interest in our cultural heritage grows, people seem to especially like products that incorporate many traditional elements in their appearance. In addition, it is popular because it is easy to carry and not burdensome.”

The National Museum’s official merchandise store, ‘Muitz’, is a cultural goods brand featuring items designed using collections from the National Museum of Korea and its regional museums. The brand name combines ‘museum’ and ‘goods’. Muitz has consistently released items that reinterpret exhibition relics and traditional values in a contemporary manner, resulting in a series of sold-out products.

In fact, according to the National Museum Foundation, the annual sales for Muitz cultural products reached 41.337 billion won in 2025, a sharp increase to about 1.9 times the previous year’s sales of 21.284 billion won. The museum’s goods—which used to be simple souvenirs—are now emerging as must-buy items for Millennials & Gen Z and foreign tourists alike.

Recently, the animated film ‘K-Pop Demon Hunters’ gained popularity on Netflix, and the ‘Magpie Tiger Badge’ enjoyed a surge in demand, causing the website to crash. Approximately 90,000 Magpie Tiger Badges have reportedly been sold to date. In addition, the ‘Chwigaekseonbi Color-Changing Glass Set’, which changes color when you pour a cold drink, sold 60,000 units, generating sales of 1.5 billion won. Other items such as a towel featuring the Gonryongpo pattern and a brooch using the Silla gold crown have also attracted attention.

This content was produced with the assistance of AI translation services.