Equalberry Participates in LA 'Olive Young Festa'... Expanding Local Touchpoints for K-Beauty

Around 4,000 Visitors at the Brand Booth

Introduction of 5 Skincare Product Lines

Serum-Focused Experience Zone Operated

Enhanced Brand Awareness in the U.S. Market

Global commerce company Boosters’ skincare brand Equalberry has expanded its local presence among American consumers.

Equalberry announced on August 20 that it participated in "Olive Young Festa LA 2026," held at the Los Angeles (LA) Convention Center in the United States from August 14 to 16. During the event, approximately 4,000 visitors stopped by the Equalberry booth.

Visitors filled the Equalberry booth set up at the "Olive Young Festa LA 2026," held from August 14 to 16 at the Los Angeles (LA) Convention Center in the United States. Provided by CJ Olive Young.

"Olive Young Festa LA 2026" was a K-beauty event held in conjunction with the global K-culture festival "KCON LA 2026." Equalberry, participating as one of Olive Young’s partner brands, introduced five different skincare products tailored to various skin concerns and types to local consumers.

The booth expressed the brand's concept—emphasizing natural ingredients—by utilizing fruits such as lemon, cherry, and blueberry. In the product testing zone, visitors could try out the brand's signature product, the "Vitamin Illuminating Serum," as well as the NAD+ Peptide Serum and the Bakuchiol Plumping Serum.

Through this event, Equalberry not only provided opportunities for visitors to experience its products firsthand, but also focused on increasing awareness of the brand and its product lineup among American consumers.

An official from Boosters stated, "Starting this year, we are actively expanding Equalberry's global consumer reach," and added, "We will strengthen our brand’s position in the global market by promoting natural solutions that address various skin concerns."

This content was produced with the assistance of AI translation services.