BBQ Delivers 100 Million Won in Encouragement Funds to Asian Games National Team

Last Month, 500 Servings of Chicken and Other Dishes Provided to Athletes and Coaching Staff

BBQ has delivered an encouragement fund of 100 million won to the South Korean national team ahead of the Asian Games.

Genesis BBQ Group announced on August 20 that it had delivered 100 million won in encouragement funds to wish success for the South Korean national team prior to the 2026 Aichi-Nagoya Asian Games, during a ceremony held recently at the Jincheon National Training Center in North Chungcheong Province. The event was attended by Genesis BBQ Group Chairman Yoon Hong-geun, Korean Sport & Olympic Committee President Yoo Seung-min, and other key officials.

BBQ prepared this encouragement fund to show its support for the national athletes who are undergoing intensive training ahead of the Asian Games, aiming to empower them to fully demonstrate the skills they have honed on the international stage.

In particular, this latest support follows BBQ's special meal sponsorship provided last month at the Jincheon National Training Center. At that time, BBQ offered 'Sun Sal Cracker', cheese balls, Lemon Boy, and other dishes, serving a total of 500 portions of special meals to around 500 national athletes and coaching staff preparing for the Asian Games amidst the summer heat.

Chairman Yoon commented, "I hope the efforts and sweat of our athletes, who are training to represent South Korea in the Asian Games, will bear great fruit. BBQ will wholeheartedly support all athletes so that they can complete the competition safely without injury and perform to the best of their abilities on the international stage."

President Yoo said, "I am grateful to Genesis BBQ Group for their continued interest and support for our national athletes. The Korean Sport & Olympic Committee will also do its utmost, both in tournament preparations and athlete support, so that the athletes can perform at their best with the encouragement of our people."

BBQ has been continuously supporting sports to help national athletes deliver top performances on the global stage. In 2021, it became the first in the chicken franchise industry to be selected as the official sponsor for the chicken franchise sector by the Korean Sport & Olympic Committee, supporting Team Korea at major international events including the Tokyo Olympics, Beijing Winter Olympics, and Hangzhou Asian Games.

Additionally, BBQ has promoted the growth of promising athletes and youth athletics by supporting the Korea University Volleyball Federation and up-and-coming athletes in middle and high schools. More recently, it has been sponsoring players like Yu Hae-ran and Yoon Ina competing on the LPGA Tour, further expanding its support throughout the sports sector.

This content was produced with the assistance of AI translation services.