Hyundai Department Store Offers Record-Large Chuseok Gift Sets Featuring Small-Pack 1++ Hanwoo

Expansion of Small-Pack Top-Grade & Specialty Hanwoo Cuts

Targeting Demand for Simpler Holiday Celebrations

From No.9 Marbling Hanwoo to Organic and Jeju Black Hanwoo

Strengthening the Premium Lineup

Hyundai Department Store is launching its largest-ever selection of Korean beef (Hanwoo) gift sets ahead of Chuseok. The retailer is expanding its lineup of small-pack premium Hanwoo sets, and broadening options to include top-grade Hanwoo, specialty cuts, and eco-friendly Hanwoo selections.

On August 20, Hyundai Department Store announced it has prepared 120,000 Hanwoo gift sets for the Chuseok gift-giving season, which runs until September 24, marking a 10% increase compared to last year.

In particular, the store is introducing the new 'Sodam Set,' featuring 1++ grade Hanwoo portioned in 200g packets. The signature 'Hyundai Premium Hanwoo Sodam Mae' consists of grilling cuts such as sirloin, chuck flap tail, striploin, outside skirt, hanging tender, and brisket, and is priced at 690,000 won. The 'Hyundai Premium Hanwoo Sodam Juk' includes sirloin, tenderloin, striploin, short rib, and brisket for soup, and is offered at 430,000 won.

The specialty cuts are also available in small packs. The 'Hanwoo Midam Specialty Cuts Mae' and 'Yeon,' both carefully curated to include 12 selected cuts such as hanging tender, outside skirt, skirt steak, chuck flap tail, and more, are available at 650,000 won and 380,000 won, respectively.

Ultra-premium Hanwoo sets have also been prepared. The 'Hyundai Premium Hanwoo Number Nine,' made only from No. 9 marbling grade 1++ Hanwoo, is priced at 3 million won, and the 'Hyundai Premium Hanwoo Premium' is available at 2 million won. In addition, unique items such as animal welfare organic Hanwoo and Jeju black Hanwoo are on limited offer.

All meat sets feature Modified Atmosphere Packaging (MAP) to maintain freshness. According to Hyundai Department Store, the sales share of small-pack Hanwoo sets rose from 25% in 2021 to 34% last year, and is expected to surpass 40% this year.

Kang Woojae, meat buyer at Hyundai Department Store, stated, "With simpler holiday celebrations and smaller household sizes, the preference for small-pack gift sets that offer freshness and portion control is becoming increasingly evident. We are committed to putting our full efforts into every stage from preparation to delivery, so that our customers can confidently express their appreciation through our gift sets."

This content was produced with the assistance of AI translation services.