[Today’s New Product] "No.1 Pack Sake in Japan"… Naracella Introduces 'Komeda Keno Yasashii Omoi-yari'

Junmai Sake Brewed Only with Rice, Koji, and Water

Naracella announced on August 20 that it will introduce "Komeda Keno Yasashii Omoi-yari," a junmai sake that ranked No.1 in pack sake sales in Japan, to the Korean market.

Komeda Keno Yasashii Omoi-yari, a junmai sake crafted by the traditional Saitama-based brewery Koyama Honke Shuzo and released in 1999, has remained a steady seller in Japan since its launch. In 2020, it achieved the No.1 sales volume in the Japanese pack sake category (for sake brands made exclusively from rice), demonstrating its high popularity among Japanese consumers.

Komeda Keno Yasashii Omoi-yari is a junmai sake made only with rice, koji, and water, with no added brewing alcohol or sweeteners. At the time of its release, the criteria for junmai grade limited polishing ratio to 70% or less, so the product used the name "Sake Made Exclusively from Rice" instead of a grade. Since 2004, after a revision of the junmai grade standards, grade labeling has been possible, but the brand has maintained its original product name as a reflection of its identity.

The sake is brewed from carefully selected Japanese rice and natural soft water drawn from 180 meters underground in the Chichibu mountain range, resulting in a clean taste, smooth mouthfeel, subtle rice aroma, and well-balanced acidity. It pairs well with light Korean and Japanese dishes. When served chilled, its refreshing and crisp character stands out, while warming enhances the soft and rich rice flavor, making it enjoyable at various temperatures according to personal preference.

The newly released product is available in two sizes—2 liters and 900 milliliters—and can be purchased at Naracella Reserve and Wine Picks, which are directly operated by Naracella, as well as through the Our Neighborhood GS app (smart order), Emart Wine Grab (smart order), and major department stores nationwide (Hyundai, Lotte, Shinsegae).

This content was produced with the assistance of AI translation services.