Everland Twin Pandas Louis and Hui Head to Jeju... Third 'Korea Corners' Edition Unveiled

Collaboration with Gyul Medal Leads to Launch of 11 Limited-Edition Merch Items
'In-kkku' Doll Customizing and Stamp Tour Fuel Growing Fandom Culture

After wrapping up a 'chonkangseu' rural vacation in Gochang, Jeollado and a 'bread pilgrimage' featuring visits to famous bakeries in Cheonan, Chungcheongdo, Everland's twin pandas, Louis Bao and Hui Bao, are now continuing their cross-country adventure to Jeju Island.

On August 20, Everland, operated by the Resort Division of Samsung C&T Corporation, announced that Jeju Island has been selected as the third destination for the 'Louis and Hui’s Korea Corners' project, which is being jointly conducted with the Korea Tourism Organization. Special content featuring local characteristics will be launched. The project tells the story of the twin pandas dividing Korea into six regions and collecting memories as they travel. Each month, content linked to famous sites or festivals in a selected region is released.

Models holding 'Louis and Hui's Korea Corners' Jeju Island edition goods at Everland Panda World Shop. Samsung C&T Corporation

For the Jeju Island edition, the younger twin, Hui Bao, takes center stage in a heartwarming story about fully enjoying Jeju’s iconic mandarin oranges. In particular, Everland has collaborated with 'Gyul Medal,' a citrus-specialty brand from Jeju, to launch 11 limited-edition merchandise items that depict Hui Bao being enchanted by the fresh aroma and transforming into a whole mandarin orange. Hui Bao, known among fans for a lively personality and nicknames like "Hu-geukseong" and "Hu-star," sees this charm creatively expressed through a wide array of products, such as plush keyrings, keycap keyrings, and random hair bands.

Additionally, so-called 'in-kkku' (“decorating plush dolls”) items have also been introduced, allowing fans to personally customize their dolls. Outfits such as mandarin T-shirts and mandarin hats let fans dress up the Louis Bao and Hui Bao dolls in a Jeju travel style and create unique travel snapshots at sites across the island.

The collaboration products have been available since August 14 at Everland’s Grand Emporium and Panda World Shop, and starting on August 21, they can also be purchased at the Gyul Medal store located on Tapdong-ro in Jeju City. In front of the store, visitors can stamp their Jeju edition travel passport. Collecting all six stamps from the six regions of Korea that are featured each month will earn fans a completion certificate and special commemorative gifts.

Louis Hui travel companion doll visiting Jeju International Airport for a trip to Jeju Island. Samsung C&T Corporation

With the unveiling of each region’s theme, fans traveling to the highlighted spots and tracing the pandas' journey—collecting stamps along the way—has established itself as a fresh fandom culture. Social media and online communities are filled with enthusiastic responses and proof-of-participation posts, such as “I collected every stamp from Gochang to Cheonan,” “So excited for the nationwide journey with Louis and Hui,” and “Heading to Jeju to get Louis Hui a box of mandarins.”

Everland plans to continue unveiling region-specific content in sequence through the end of the year, including a new travel story in October starring the older sister, Louis Bao, as the sole main character.

An Everland representative stated, “The travel stories of Louis Bao and Hui Bao have inspired fans to visit these destinations themselves and create new memories. We hope fans will continue to enjoy the unique atmosphere of Jeju through Hui Bao’s story and look forward to the upcoming stories and destinations across Korea.”

This content was produced with the assistance of AI translation services.