Special Deals on Appliances and Premium Furniture... LG Electronics Holds "Home Festa" Until the End of August
Integrated Home Appliance and Home Style Promotion on LGE.com
Combined Discounts for Simultaneous Purchase of Appliances and Home Style Products
Coupon Pack Worth 1 Million Won Provided to Members
LG Electronics is launching a large-scale integrated promotion ahead of the peak season for moving house and weddings, covering everything from home appliances and furniture to lighting, lifestyle, and subscription services. On August 20, LG Electronics announced that it will be running its integrated home appliance and home style promotion, "Home Festa," on its official online brand store, LGE.com, until August 31.
During the event, customers who purchase LG home appliances and home style products together, each worth at least 500,000 won, will receive a combined discount of 7% on appliances and up to 15% on home style products. Products from more than 40 brands, including premium brands such as Fritz Hansen, Artemide, Flos, and Simmons, are eligible for this combined discount.
The promotion covers over 200 models from key appliance categories, including refrigerators, washing machines, TVs, and air conditioners. For home style, over 3,000 items are available, including furniture, lighting, fabrics, and kitchenware.
In addition, every LGE.com member will receive a set of discount coupons worth a total of 1 million won, which can be used until the end of this month. The "Weekly Special" event will also be held, offering up to 62% off popular products in each category on a weekly basis.
The benefits of affiliated services have also been strengthened. All members can download vouchers from around 30 partner companies, such as Tongin Express (10% discount on moving services), Laundry Special Force (1 month free and 50% discount), Modetour (5% discount), and Mini Storage Darak (first month free).
Purchase customers can also participate in a raffle event, with winners receiving a "lifestyle service package" that includes Tongin Express cleaning vouchers and art and flower subscription vouchers. In addition, 1,000 participants who share the event through social networking services (SNS) will be selected to receive a 1-month OTT TVING subscription. Various contents such as influencer-led "Virtual Housewarming" and interior renovation case studies will also be featured on the platform.
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Jinhyuk Jang, Executive Vice President and Korea Online Group Leader at LG Electronics, stated, "We prepared this promotion to offer customers the experience of buying a 'space,' rather than individual products, to resolve interior mismatches caused by purchasing appliances and furniture separately. Following the entry of interior construction companies in the first half of the year, we are expanding the range of participating lifestyle service providers this month, reinforcing our position as a total lifestyle platform."
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