Samsung Electronics DX: "Inevitable Profitability Decline... Responding by Expanding Market Share"

The DX (Device eXperience) division at Samsung Electronics has decided to focus on expanding its market share and improving its business structure in response to diminished profitability caused by rising memory prices.

According to industry sources on August 19, Samsung Electronics held a business status briefing at the R5 Mobile Research Center at its Suwon campus in Gyeonggi Province, presided over by Tae Moon Roh, CEO and head of the DX division. The company reported that while sales in the DX division grew by approximately 2% year-on-year in the first half, operating profit declined significantly due to increased memory prices.

In particular, Samsung Electronics projected that as long as the upward trend in memory prices persists, it will be difficult for the MX business division, which handles smartphones, to escape deficits.

Accordingly, for the second half of the year, Samsung Electronics outlined its DX division business strategy with a focus on expanding market share, continuing structural improvements, and preparing for next year’s innovative products. Since competitors are also experiencing the effects of rising memory prices,the company plans to boost market share by expanding sales of the Galaxy S26 and Z Fold8 series. The goal is to further strengthen its market dominance by leveraging product competitiveness to drive sales, especially as other competitors become hesitant due to increased costs.

 

Meanwhile, Samsung Electronics stated that it is not possible to provide additional compensation in response to ongoing complaints regarding compensation within the DX division. The company explained that the DS (Device Solutions) division has essentially been operated as an independent entity since 2009, and since then, no incentives or bonuses from a specific division have ever been shared with another division.

In addition, the Samsung Electronics Union Donghaeng, the largest labor union in the DX division, is scheduled to hold a rally near the Samsung Electronics Seocho office building in Seocho-gu, Seoul, on the afternoon of August 21.

This content was produced with the assistance of AI translation services.