"1,000 More Participants Than Last Year"... Lotte Department Store and Songpa-gu to Hold 8th "2026 Style Run"

Collaboration with Zara Athleticz
Event Scheduled for October 18

Lotte Department Store announced on August 20 that it will hold the eighth “2026 Style Run” this year in partnership with Songpa-gu.

The “Style Run” is a running event held in the Lotte Town Jamsil complex, the largest integrated development in Korea, with a cumulative participation of about 40,000 people as of last year.

The event is expanding beyond a simple running competition to position itself as a “sports lifestyle platform.” In line with this vision, this year’s event features a collaboration with global fashion brand ZARA’s performance line, Zara Athleticz.

2026 Style Run Key Visual with Lotte Department Store and Zara Athletics. Lotte Department Store

This year, participants in the Style Run will receive a “Style Run Special Kit” from Zara Athleticz. The kit contains five fashion items produced in collaboration with Zara Athleticz: a T-shirt, a running cap, socks, bag, and bandana. Additionally, participants will be provided with a knee brace and flask water bottle engraved with the Style Run’s signature logo, as well as a massage ball. The items have been curated to provide runners with everything from essential running gear to recovery tools after exercise, offering a differentiated running experience.

The 2026 Style Run will take place on October 18, and registration will open on September 1 at 10 a.m. through the Lotte Department Store online mall. This year, the participant quota has been expanded by more than 15%, with a total of 7,000 slots available, up from 6,000 last year.

On event day, the running course will start at Lotte World Tower World Park, cross Songpa-daero and Seokchon Lake, and then return to the Lotte World Tower skyline. The event will offer both 5-kilometer and 10-kilometer courses, allowing everyone from beginners just starting out to runners preparing for marathons to participate according to their own level and goals.

This year will also mark the debut of a hybrid sports challenge called “Dayout.” Ahead of the Style Run main event, the hybrid sports challenge “Dayout” will be held in partnership with global fitness brand F45 from October 15 to 17 at the Lotte World Tower World Park Lawn Plaza. F45, which originated in Australia, is a group training club specializing in functional workouts and has become a global fitness brand operating in more than 60 countries worldwide.

“Dayout,” launching for the first time this year, will feature competitive extreme training missions that have recently gained popularity among athletes. The challenge is designed as a competitive course that tests participants’ agility and endurance as they push their limits. Registration for “Dayout” will begin at 10 a.m. on September 22 through the Lotte Department Store online mall.

Kim Junse, Head of Branding at Lotte Department Store, said, “This year, by collaborating with a global brand and introducing a new hybrid sports challenge, we have significantly strengthened the competitiveness of the Style Run and laid the foundation for it to become a leading sports entertainment platform. We will continue to develop Lotte Town Jamsil as a major sports town that embraces a wide range of lifestyles beyond running.”

This content was produced with the assistance of AI translation services.