[Today's New Products] "A Well-Curated Selection of Ham and Seasonings"… Daesang Cheongjeongwon Unveils '2026 Chuseok Gift Sets'

Collaboration with Graphic Artist Cha Inchul

Curated Around Best-Selling Products

Daesang Cheongjeongwon is launching its online-exclusive '2026 Chuseok Gift Sets' in collaboration with graphic artist Cha Inchul.

On August 19, Daesang Cheongjeongwon announced the release of 21 different gift sets, including canned ham, which is highly practical for daily use, as well as various oils, seasonings, and sauces that can be widely used in cooking. The online-exclusive gift sets are curated around Cheongjeongwon's best-selling products that are favored by consumers.

Cha Inchul, the artist involved in the collaboration, has worked with various brands in Korea and abroad, known for his lively and vibrant colors, distinctive drawings, and unique typography. Daesang Cheongjeongwon visually interpreted the concept of 'the joy of giving and receiving gifts' based on the artist's characteristic cheerful design.

The new packaging features rhythmic shapes and a variety of facial expressions to express the excitement and pleasure of gift-giving moments. The main color of Cheongjeongwon's Brand Identity (BI) is used to emphasize the brand’s identity, and a kraft texture—traditionally used in offline gift sets for the holidays—has been partially applied to provide a sense of consistency between online and offline gift sets.

The 21 online-exclusive gift sets can be purchased through major online channels such as the Cheongjeongwon Naver Brand Store, Gmarket, and Coupang. On select online channels, including the Cheongjeongwon Naver Brand Store and Gmarket, customers who purchase a Cheongjeongwon gift set will have a chance to win a reusable bag featuring Cha Inchul's design through a lottery.

This content was produced with the assistance of AI translation services.