Promoting Myeongnyang Victory Festival and Sea Parting Festival Nationwide
Set to Take the Stage at Myeongnyang Victory Festival in September

Jindo County, part of the Jeonnam-Gwangju Metropolitan Special City, has reappointed singer Song Gain—who is originally from Jindo and enjoys nationwide recognition—as its promotional model. The county will now launch a full-scale campaign to promote Jindo's signature festivals, tourism, cultural arts, and local agricultural and marine specialties.

Singer Song Gain, reappointed as a promotional model for Jindo County on the 18th. Provided by Jindo County

Singer Song Gain, reappointed as a promotional model for Jindo County on the 18th. Provided by Jindo County

View original image

On the 18th, the county officially reappointed Song Gain as the “Jindo County Promotional Model.”


The promotional model represents the region by showcasing the many attractions of Jindo—including its tourism offerings, cultural heritage, and agricultural and marine specialties—to audiences across the country, and plays an active role in various publicity activities for the county.


Song Gain, who hails from Jindo, rose to fame after winning TV Chosun's “Miss Trot” and has since built a prominent public profile through her appearances on music shows, concerts, and variety programs.


In particular, even as her career has seen national success, she has consistently shown strong affection for her hometown of Jindo—actively contributing to its promotion. Her signature songs include “Mom Arirang,” “Hanmahn Daedong River,” “Moon of Seoul,” “Unknown Actor,” “Gainieora,” “Is This for Real,” “Meeting You,” and “Yongdusan Elegy.”


Jindo County plans to leverage both Song Gain’s widespread public appeal and her symbolic connection to Jindo in actively promoting the region.


The county aims to raise the nationwide profile of local festivals such as the Myeongnyang Victory Festival and the Jindo Sea Parting Festival, as well as top tourist destinations like Unrimsanbang and Sebang Sunset. In addition, they intend to enhance the brand value of Jindo’s unique cultural and artistic resources.


Song Gain will also contribute to promoting the region’s agricultural and marine specialties, including Jindo green onions, goji berries, laver, abalone, and Jindo Hongju (traditional liquor), introducing these products to consumers across the country. The county expects her efforts will help boost the local economy and increase income for local farmers and fishermen.


Song Gain is also scheduled to participate in the upcoming Myeongnyang Victory Festival, to be held from September 11 to 13 at the Nokjin tourist area and Jindo Bridge. She will take the stage at the festival’s “Myeongnyang Trot Night” program, meeting visitors and building excitement for her hometown’s autumn festivities.



Lee Jaegak, Governor of Jindo County, stated, “We are very pleased to once again appoint Song Gain—Jindo County’s pride—as our promotional model. We look forward to her dynamic activities in widely sharing Jindo’s many charms with people all across Korea and further elevating Jindo’s status as a vibrant hub of culture and the arts.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing